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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Unveiling Cattle Country: The Cosy Cowboy Adventure Life Sim

By Jenny O'Connor | June 27, 2024

Playtonic introduces Cattle Country, a unique blend of cosy life simulation and frontier adventure, with a trailer featuring Roger Clark.

NewJeans Unveil ‘Supernatural’ Pop-Up Store in Tokyo

By Jenny O'Connor | June 27, 2024

With Exclusive Takashi Murakami Collaboration NewJeans has taken over Shibuya, Tokyo with their dazzling new pop-up store, aptly named “Supernatural.” This unique shopping experience, which runs until July 15 at the Line Friends Square Shibuya, offers fans an exclusive chance to snag one-of-a-kind merchandise from the group’s high-profile collaboration with celebrated artists Takashi Murakami and…

Trans Identity in Paper Mario: The Thousand-Year Door

By Belle Law | June 26, 2024

Vivian steps out of the shadows and into the spotlight in the Paper Mario remake

The Denpa Men Are Back!

By Jenny O'Connor | June 22, 2024

The return of The Denpa Men comes with fresh adventures, deeper customisation, and engaging multiplayer modes for the Nintendo Switch. The announcement of the new Denpa Men game during the Nintendo Direct 2024 was like a blast from the past for fans of the colourful series. This new installment promises a fresh twist on the…

Digital Fashion Week NYC 2024

By Jenny O'Connor | June 21, 2024

Bridging tech and haute couture for a new era of style and innovation. In the city that never sleeps, fashion is getting a digital makeover. Get ready for Digital Fashion Week NYC 2024 in September, as they have now opened submissions. The event that’s redefining style with the perfect blend of technology and couture. This…

Nintendo Switch Games Announced at Nintendo Direct

By Jenny O'Connor | June 19, 2024

Nintendo Drops a Bombshell with Game Announcements That Have Us All Hooked In the latest Nintendo Direct, held on June 18, 2024, several highly anticipated titles were announced for the Nintendo Switch. Here’s a rundown of the major announcements. Metroid Prime 4: Beyond Samus Aran returns in “Metroid Prime 4: Beyond,” slated for a 2025…

The Post-Hyperpop Landscape

By Jenny O'Connor | June 15, 2024

How Hyperpop’s Wild Childs Are Shaping the Future of Music In the constantly evolving world of music, the hyperpop genre has carved out a distinctive and influential niche. Hyperpop emerged as a genre that embraced maximalism, distortion, and a playful approach to pop conventions. It was marked by an audacious blend of sugary melodies, glitchy…

Baldur’s Gate 3 and Sapphic Narratives

By Team G.URL | June 11, 2024

How Baldur’s Gate 3 became a benchmark for sapphic representation in gaming Written by Ciara Wheeler The recent success of indie fantasy RPG title Baldur’s Gate 3 at The Game Awards, BAFTA Game Awards, and other significant accolade ceremonies over the last few months has sent the Triple-A industry into a tailspin. With game developers…

Diana June: Issue 03 Interview Preview

By Jenny O'Connor | June 10, 2024

This article contains an excerpt of an exclusive interview with Diana June for Issue 03 of G.URL Magazine: “PARTY!” Under the muted glow of my laptop screen, the face of Diana June flickers into view. Amidst a backdrop of her studio and vibrant art, our Zoom call commences, bridging the gap between two worlds—one steeped…

G.URL takes on Vampire Survivors’ latest DLC with guns blazing!

By Annika McCabe | June 9, 2024

Operation Guns Combines Bullet Hell with Contra Nostalgia Admittedly, I was equally intimidated and delighted when G.URL approached me with such a beloved, and skill-based, title. The highly addictive and critically acclaimed Vampire Survivors has charmed players since its launch in late 2021, quickly becoming an indie darling. Developer Poncle caught the attention of countless…

Can Everdream Village Stand Out in the Cosy Game Boom?

By Annika McCabe | July 19, 2026

The cosy game genre is more crowded than ever, making it increasingly difficult for new farming sims to stand out. While many lean heavily on familiar mechanics borrowed from classics like Stardew Valley and Animal Crossing, Everdream Village takes a few welcome risks of its own.

The Contradictions of Takashi Murakami

By Annika McCabe | July 9, 2026

Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?

Should We Really be so Obsessed with Obsession?

By Annika McCabe | July 6, 2026

Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.

Minecraft Servers Are So Back

By Jenny O'Connor | February 13, 2026

Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.

The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya

By Ore Adeyoola | February 11, 2026

Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law | December 3, 2025

Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor | October 19, 2025

When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.