About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
Can Everdream Village Stand Out in the Cosy Game Boom?
The cosy game genre is more crowded than ever, making it increasingly difficult for new farming sims to stand out. While many lean heavily on familiar mechanics borrowed from classics like Stardew Valley and Animal Crossing, Everdream Village takes a few welcome risks of its own.
The Contradictions of Takashi Murakami
Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?
Should We Really be so Obsessed with Obsession?
Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.
Minecraft Servers Are So Back
Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.
The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya
Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.
Sarah Kalum on Chic, Sustainable Knitwear
Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.
Habbo x Neopets is the Crossover Nobody Saw Coming
When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.
Infinity Nikki is Falling Apart at the Seams
What was meant to be Infinity Nikki’s redemption update turned into its biggest disaster yet. From crashing servers to a fandom at war, the long-awaited 1.5 patch exposed deeper cracks in the game’s foundation — and now, both players and developers are scrambling to save what’s left.
Fancy That: PinkPantheress Quietly Reigns
PinkPantheress makes heartbreak sound effortless on a mixtape that barely lets you in, but still lingers like a message you were never meant to read.
Mudborne is the Anti-Chore Cosy
In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.
Addison Rae Has Her Headphones On, World Off
Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.
Inside The Face at the National Portrait Gallery
While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.
Diva Detected: Florence the Diva Will See You Now
From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.
Mario Kart’s Women Are Finally Taking the Lead
Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.
Why Are We So Obsessed With Digital Cameras?
As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.
Why is Gatekeeping Back?
Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.
Bhad Bhabie vs Alabama: Internet Beef and Viral Clout
The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.