About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
5 Hidden Gems for Cosy Winter Gaming
If you’re craving cosy winter vibes, this list of five lesser-known games is your perfect escape. From heartwarming puzzle adventures to whimsical snow-filled escapades, these titles embrace the season’s magic without leaning on tired survival tropes.
Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends
From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.
Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises
Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.
Anora: Exoticism as Empty Currency
Sean Baker’s Anora drapes itself in the glittering veneer of social commentary, but at its core, it struggles to engage meaningfully with the very systems it critiques. Anora “Ani” Mikheeva, played with quiet resilience by Mikey Madison, navigates the hostile labyrinth of Brighton Beach’s underbelly, where survival is a dance of compromise. Brighton Beach itself hums with authenticity, a backdrop pulsating with the chaotic beauty of immigrant life. Yet, the film’s gaze—intent on humanising its protagonist—falls into familiar traps, reducing Ani to a cipher, a lens for exploitation rather than an agent in her own story.
Ones to Watch: Top Women-Led London Brands
London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.
Swallowscope: Defining the Gap Between Tradition and Modernism
Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…
Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation
Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling.The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current of…
We Got Feminism Before GTA VI
From its beginnings, Grand Theft Auto captivated players with the freedom to explore Rockstar’s gritty, satirical universe. The thrill of wreaking havoc in Vice City or untangling crime in San Andreas, paired with a mix of dark humour and pointed social commentary, has made GTA iconic. Yet, the series has often fallen short when it comes to representing women.
Rihanna’s Beauty Empire Enters Runeterra
And no, it’s not a skin you can buy. When League of Legends teamed up with Rihanna’s Fenty Beauty for the launch of Arcane, fans of both brands were treated to a collaboration that brought gaming and high-fashion beauty together in a way that had never been done before. In a series of dazzling events…
Furbies: The Haunting Lore Behind the 90s’ Most Unsettling Toy
Unplugged but never silenced: Furby’s haunted legacy proves some toys never rest—even without batteries. Written by Lauren Lees If you were a little girl in the late 90s or early 2000s, there’s a good chance you once awoke with a start, cowering beneath your Groovy Chic or Bratz duvet. With your feet tucked firmly under…
5 Hidden Gems for Cosy Winter Gaming
If you’re craving cosy winter vibes, this list of five lesser-known games is your perfect escape. From heartwarming puzzle adventures to whimsical snow-filled escapades, these titles embrace the season’s magic without leaning on tired survival tropes.
Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends
From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.
Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises
Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.
Anora: Exoticism as Empty Currency
Sean Baker’s Anora drapes itself in the glittering veneer of social commentary, but at its core, it struggles to engage meaningfully with the very systems it critiques. Anora “Ani” Mikheeva, played with quiet resilience by Mikey Madison, navigates the hostile labyrinth of Brighton Beach’s underbelly, where survival is a dance of compromise. Brighton Beach itself hums with authenticity, a backdrop pulsating with the chaotic beauty of immigrant life. Yet, the film’s gaze—intent on humanising its protagonist—falls into familiar traps, reducing Ani to a cipher, a lens for exploitation rather than an agent in her own story.
Ones to Watch: Top Women-Led London Brands
London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.
Swallowscope: Defining the Gap Between Tradition and Modernism
Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…
Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation
Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling. The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current…
We Got Feminism Before GTA VI
From its beginnings, Grand Theft Auto captivated players with the freedom to explore Rockstar’s gritty, satirical universe. The thrill of wreaking havoc in Vice City or untangling crime in San Andreas, paired with a mix of dark humour and pointed social commentary, has made GTA iconic. Yet, the series has often fallen short when it comes to representing women.
Rihanna’s Beauty Empire Enters Runeterra
And no, it’s not a skin you can buy. When League of Legends teamed up with Rihanna’s Fenty Beauty for the launch of Arcane, fans of both brands were treated to a collaboration that brought gaming and high-fashion beauty together in a way that had never been done before. In a series of dazzling events…
Furbies: The Haunting Lore Behind the 90s’ Most Unsettling Toy
Unplugged but never silenced: Furby’s haunted legacy proves some toys never rest—even without batteries. Written by Lauren Lees If you were a little girl in the late 90s or early 2000s, there’s a good chance you once awoke with a start, cowering beneath your Groovy Chic or Bratz duvet. With your feet tucked firmly under…