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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law | June 29, 2025

ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection – a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Steven Universe Spin-Off “Lars of the Stars” Is Official

By Jenny O'Connor | June 26, 2025

Lars is no longer the grumpy donut boy — he’s pink, powerful, and leading a rebel crew across gem-controlled galaxies. Lars of the Stars, a new Steven Universe spin-off from Rebecca Sugar and Ian Jones-Quartey, is real, it’s canon, and it’s coming to Prime Video.

Tumblr’s Princess of Pop: MARINA Returns

By Jenny O'Connor | June 10, 2025

MARINA’s Princess of Pop sparkles with nostalgic synths and playful hyperfemininity. It’s a vibrant, sometimes cheesy, love letter to Tumblr-era melodrama, blending honeyed vocals with neon-bright metaphors. Not perfect, but utterly her — a bold, unapologetic celebration of pop’s glittery, chaotic heart.

Infinity Nikki is Falling Apart at the Seams

By Hannah Holowaychuk | June 8, 2025

What was meant to be Infinity Nikki’s redemption update turned into its biggest disaster yet. From crashing servers to a fandom at war, the long-awaited 1.5 patch exposed deeper cracks in the game’s foundation — and now, both players and developers are scrambling to save what’s left.

Fancy That: PinkPantheress Quietly Reigns

By Jenny O'Connor | May 22, 2025

PinkPantheress keeps her distance on Fancy That, a 9-track rush of confessional lyrics, glitchy beats and deadpan delivery. It’s short, self-aware, and strangely addictive—less a big pop statement than a late-night scroll through old feelings. Even in a tiara, she’s not oversharing. And that’s what makes it hit harder.

Mudborne is the Anti-Chore Cosy

By Annika McCabe | April 25, 2025

In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.

Addison Rae Has Her Headphones On, World Off

By Lauren Lees | April 24, 2025

Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.

Inside The Face at the National Portrait Gallery

By Belle Law | April 15, 2025

While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor | April 8, 2025

From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Mario Kart’s Women Are Finally Taking the Lead

By Jenny O'Connor | April 4, 2025

Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.

Why Are We So Obsessed With Digital Cameras?

By Lauren Lees | April 3, 2025

As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.

Why is Gatekeeping Back?

By Jenny O'Connor | March 5, 2025

Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.

Bhad Bhabie vs Alabama: Internet Beef and Viral Clout

By Jenny O'Connor | February 28, 2025

The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.

Hello Kitty Island Adventure: Sanrio’s Cutest Time Sink

By Jenny O'Connor | February 25, 2025

This isn’t just a Hello Kitty cash grab—it’s a dangerously cosy life sim with surprising depth. Between decorating, crafting, and befriending Sanrio icons, Hello Kitty Island Adventure turns downtime into a full-time commitment. Cute? Absolutely. Addictive? More than you’d think. Here’s why you won’t be able to put it down.

Inside the Animal Crossing x SeaLife Exhibition

By Lauren Lees | February 22, 2025

If you’re a fan of Animal Crossing, the Aquarium Tour at SeaLife is a must-see, combining the charm of the game with real-life sea creatures. From meet-and-greets with Tom Nook and Isabelle to hidden villager stamps, it’s an experience that celebrates both the game and its passionate community. But is it worth the ticket price?

The Minecraft Library Preserving Press Freedom in a World of Censorship

By Jenny O'Connor | February 16, 2025

If you thought Minecraft was just about building cottages and surviving the night, think again. The Uncensored Library is transforming the game into a refuge for press freedom, housing articles banned in oppressive regimes. This digital monument to journalism is a powerful reminder that information, once shared, is difficult to silence.

Meet the Artist Transforming Birmingham through PS1 Visuals

By Belle Law | February 11, 2025

Kyle Hill (@_kyjhi), a West Midlands-based 3D artist and music producer, has taken social media by storm with his nostalgic, low-poly recreations of Birmingham. Inspired by PS1 aesthetics and early 2000s gaming, his work transforms real-world locations into digital dreamscapes, resonating with both locals and retro gaming fans alike.

Australia’s Gaming Boom Has a Secret Weapon

By Hannah Holowaychuk | February 5, 2025

Australia’s gaming industry isn’t just growing – it’s thriving. With revenue doubling in the past five years and homegrown studios making waves globally, there’s never been a better time to be a game developer Down Under. But who’s making sure this momentum keeps going?

How Littlest Pet Shop Inspired a Generation

By Team G.URL | January 26, 2025

Seventeen years ago, a bobblehead toy sparked a creative movement that transformed bedrooms into film sets and young girls into directors. From its humble beginnings on YouTube with grainy home videos to the legendary high school drama LPS: Popular, the Littlest Pet Shop craze redefined what it meant to tell stories. Now, with a retro-inspired relaunch in 2024 and a fresh wave of creativity on TikTok, the beloved figurines are making a comeback.

Sim-fully Overlooked: The Chaotic Brilliance of The Sims Bustin’ Out and The Urbz on GBA

By Jenny O'Connor | January 13, 2025

The Sims on Game Boy Advance wasn’t about designing the perfect home or finding true love—it was about surviving in weird, chaotic cities with nothing but odd jobs and big dreams. Bustin’ Out and The Urbz ditched the cosy life sim formula and gave us something messier, funnier, and way more relatable. It’s about time we gave these underrated handheld gems the love they deserve.