About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
The Cutest Uniqlo Lines You Never Knew Existed
Uniqlo has been working with Studio Ghibli, Miffy and Mofusand to create some adorable designs
CupcakKe’s Dauntless Manifesto: More Than a Meme
G.URL takes a bite out of cupcakKe’s latest album; Dauntless Manifesto It is always difficult to pinpoint a tone that feels appropriate when conducting these musical deep dives, but cupcakKe makes that job even more challenging – in all the best ways. Known for her outlandishly vulgar and raunchy lyricism, CupcakKe and the internet tend…
Frutiger Aero: The Iconic 2000s Tech and Corporation Aesthetic, and its Sub-genres.
Written by Nataly Ornelas It’s 2007. After a long day at school, you’ve come home to try out the new Windows OS. You sit down on your good-old ergonomic chair and scoot up to your wooden desk, booting up your bulky PC and monitor. After a minute of watching the agonisingly slow loading screen, you…
Loving the Environment through Gaming
The EcoGaming Revolution Written by Christina Amato EcoGaming will forever be in vogue. There has been a surge within gaming in recent years, with developers coming out with stories that focus on nature and the environment. Some of these are cosy, cuddle-up-on-the-couch games, while others can feature forms of harsh survival. They immerse players in…
The Endearing World of Garage Sale
Garage Sale and its Director, Amelia Zollner, Prove the Importance of Indie Developers who Produce Heartfelt Gaming Experiences In Garage Sale, which saw release last June on Steam, you play as kid-next-door Juniper living in Lettuce Village: an adorable yet mysterious town away from the suburban life of Salad City. The player inhabits Juniper on…
Little Kitty Big City: The Warmth of Cosy Gaming
Proof That Sometimes the Purr-suit of Happiness Is as Simple as Being a Cat Written by Rose Renaud The mainstream popularity of the casual games genre has exploded in recent years. They have always been around and possess a sense of nostalgia with series like Animal Crossing and The Sims. They were worlds where we…
Strange Horticulture: Unraveling Mysteries One Leaf at a Time
In this botanical whodunit, the only thing sharper than your shears is your wit. Written by Janelle Hyde Strange Horticulture is an immersive game that excellently captures a somber tone. Set in the fictional town of Undermere, players inherit a plant store and navigate a world filled with botanical mysteries and magical properties. The game…
Petra Collins’ “I’m Sorry” Collection
Dreamy and captivating, Petra Collins’ latest collection adds another shimmering chapter to the celebration of girlhood.
Sonny Angels: The Cherubic Collectibles You Didn’t Know You Needed
Sonny Angels don’t just give you wings – they also lighten your wallet! Alright, let’s dive into the world of Sonny Angels. Picture this: you’re wandering through a labyrinthine Japanese department store, and suddenly, you’re ambushed by a horde of tiny cherubic figures. Each one is donning an outrageous headgear – a strawberry, a panda,…
5 Must-Watch Runs From SGDQ 2024
Dive Into the Best of Summer Games Done Quick with These Five Unmissable Speedruns Written by Terry Ross Once a year, thousands of gamers turn off the cosy droning of the YouTube lo-fi beats streams which accompany their workweek and switch over to something far more exciting: the summer Games Done Quick speedrunning marathon. For…
Can Everdream Village Stand Out in the Cosy Game Boom?
The cosy game genre is more crowded than ever, making it increasingly difficult for new farming sims to stand out. While many lean heavily on familiar mechanics borrowed from classics like Stardew Valley and Animal Crossing, Everdream Village takes a few welcome risks of its own.
The Contradictions of Takashi Murakami
Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?
Should We Really be so Obsessed with Obsession?
Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.
Minecraft Servers Are So Back
Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.
The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya
Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.
Sarah Kalum on Chic, Sustainable Knitwear
Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.
Habbo x Neopets is the Crossover Nobody Saw Coming
When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

