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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Furbies: The Haunting Lore Behind the 90s’ Most Unsettling Toy

By Lauren Lees | November 4, 2024

Unplugged but never silenced: Furbies’ haunted legacy proves some toys never rest—even without batteries. If you were a little girl in the late 90s or early 2000s, there’s a good chance you once awoke with a start, cowering beneath your Groovy Chic or Bratz duvet. With your feet tucked firmly under the covers and the…

Lyrical Loverg.urls: The Juxtaposing Heartbreak Ballads of Brat Summer

By Annika McCabe | October 22, 2024

Summer 2024: When Lover G.URLs Danced in Neon Green and Sang the Blues As autumn settles in and we reflect on the summer just gone, for many of those who are constantly online, the imagery evoked is of a time tinted with a very particular hexadecimal shade of neon green. Known for its playful, carefree…

How Gaming is Reviving Classical Music

By Jenny O'Connor | October 11, 2024

When you think of gaming soundtracks, you might recall nostalgic 8-bit melodies, thumping EDM, or symphonic scores backing epic fantasy scenes. But today, there’s a quieter, unexpected phenomenon happening in the gaming world—players are rediscovering classical music, and it’s not just in the background anymore. From rhythm games to grand story arcs, the symphonies of Beethoven, Mozart, and even Wagner are gaining new audiences, turning gaming into an unlikely conduit for introducing players to the world of classical music.

Chants of Sennaar Speaks in a Language of Its Own

By Jenny O'Connor | October 10, 2024

There’s a rush in turning mystery into meaning — when strange symbols suddenly speak. Chants of Sennaar bottles that thrill, letting players untangle languages one clue at a time.

Uzumaki’s Spiral into Chaos

By Jenny O'Connor | October 9, 2024

Uzumaki fans spiral into disappointment as animation quality takes a nosedive

How Gaming is Rewriting the Rules of Makeup

By Jenny O'Connor | October 8, 2024

The collision of gaming culture and beauty is redefining the makeup landscape, moving away from traditional glam into something far more digital, sleek, and surreal. As social media continues to serve as a breeding ground for trends, beauty influencers are transforming makeup into a futuristic art form that borrows heavily from gaming’s hyperreal worlds and aesthetics like Frutiger Aero. This resurgence, sparked by a fascination with the gloss and glow of early 2000s tech, speaks to a broader cultural desire for escapism, immersion, and self-expression.

“And the Universe Said I Love You”: The Unexpected Philosophy of Minecraft

By Team G.URL | October 6, 2024

Written by Elise Georgeson You might have skipped past it, read it and misunderstood or thought a little deeper, but here’s our take on the iconic End Poem. Released in 2009, Minecraft is a staple of childhood, whose popularity has ebbed and flowed since its release 15 years ago. With its most recent resurgence happening…

Exploring the Poetic Journey of Gris

By Team G.URL | October 5, 2024

A Palette of Emotions Painted in Silence. Written by Calypso Morgan Imagine a young girl perched on the hand of a statue, trying to sing but unable to. Suddenly, everything around her crumbles, and she plummets from the sky, landing in a barren white landscape. With nothing but the sound of wind on the horizon,…

Professor Layton is Back Again

By Jenny O'Connor | October 4, 2024

The world of puzzles and mysteries is set to expand once more with the upcoming release of Professor Layton and the New World of Steam, a thrilling new chapter in the beloved Layton series. This installment, set for release in 2025 on the Nintendo Switch, promises to deliver the intricate puzzles and captivating storytelling that fans have come to love, all while embracing new characters and a fresh setting​.

Breromi: Inside the World of Whimsical, Tech-Savvy Accessories

By Jenny O'Connor | September 20, 2024

In a sea of fast fashion and trend-driven aesthetics, Breromi stands out as a brand that merges nostalgia, technology, and playfulness into strikingly unique accessories. From magnetic hair clips to plush bows, Bremoni’s creations feel like treasures from a dreamlike, futuristic realm. Each piece is a perfect blend of functionality and whimsy, reflecting the brand’s…

Can Everdream Village Stand Out in the Cosy Game Boom?

By Annika McCabe | July 19, 2026

The cosy game genre is more crowded than ever, making it increasingly difficult for new farming sims to stand out. While many lean heavily on familiar mechanics borrowed from classics like Stardew Valley and Animal Crossing, Everdream Village takes a few welcome risks of its own.

The Contradictions of Takashi Murakami

By Annika McCabe | July 9, 2026

Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?

Should We Really be so Obsessed with Obsession?

By Annika McCabe | July 6, 2026

Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.

Minecraft Servers Are So Back

By Jenny O'Connor | February 13, 2026

Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.

The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya

By Ore Adeyoola | February 11, 2026

Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law | December 3, 2025

Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor | October 19, 2025

When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.