About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase
Because nothing says “I’m totally unbothered” like meticulously curated restraint. The internet, a wild and unpredictable beast, never fails to surprise with the phrases it decides to bless—or curse—us with. This time, it’s the delightful “very mindful, very demure,” a phrase that’s somehow managed to infiltrate our collective consciousness, especially on TikTok, turning everything from…
Charli XCX’s Brat Era Takes Over Dress to Impress
This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…
City Pop: The Soundtrack and Aesthetic of 1980s Japan
Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age.
The New Era of Digital Dress-Up: How Roblox’s “Dress to Impress” Captivates a Generation
In recent years, many female gamers have found themselves nostalgic for childhood staples like GirlsGoGames and Disney’s Pixie Hollow—once thriving, now long gone. Nearly two decades after its launch, Roblox is keeping the spirit alive, turning outfit creation into a competitive, multiplayer experience.
The Rise of Inclusive, Low-Pressure Communities
In a world of hyper-competitive and often toxic gaming environments, women look for a sanctuary to simply enjoy their games without the noise of exclusion. In the increasingly noisy world of online gaming, where hyper-competitive environments and toxic behavior often dominate, the need for alternative spaces is more crucial than ever. These spaces aren’t necessarily…
More Than a Console: How Hardware Defines Gameplay
What Another Code: Recollection reveals about the importance of utilising game console hardware to its fullest potential Written by Arwa Al-Sahli As a form of media, video games have a unique feature that separates them from other forms of art: player interaction. Game developers utilise and embrace this aspect, as good game design shapes a…
What Makes or Breaks a Video Game to Screen Adaptation?
Examining the Evolution and Future of Video Game Adaptations It’s the early nineties, and video games have just experienced a boom in popularity. As two extremely visual mediums, film adaptations of video games felt like a no-brainer. Turning an already extremely popular intellectual property into a blockbuster film should be a guaranteed success, like the…
The Cutest Uniqlo Lines You Never Knew Existed
Uniqlo has been working with Studio Ghibli, Miffy and Mofusand to create some adorable designs
CupcakKe’s Dauntless Manifesto: More Than a Meme
G.URL takes a bite out of cupcakKe’s latest album; Dauntless Manifesto It is always difficult to pinpoint a tone that feels appropriate when conducting these musical deep dives, but cupcakKe makes that job even more challenging – in all the best ways. Known for her outlandishly vulgar and raunchy lyricism, CupcakKe and the internet tend…
Frutiger Aero: The Iconic 2000s Tech and Corporation Aesthetic, and its Sub-genres.
Written by Nataly Ornelas It’s 2007. After a long day at school, you’ve come home to try out the new Windows OS. You sit down on your good-old ergonomic chair and scoot up to your wooden desk, booting up your bulky PC and monitor. After a minute of watching the agonisingly slow loading screen, you…
Minecraft Servers Are So Back
Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.
The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya
Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.
Sarah Kalum on Chic, Sustainable Knitwear
Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.
Habbo x Neopets is the Crossover Nobody Saw Coming
When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.
Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For
After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.
What Happened to Habbo? Habbo Hotel Turns 25
Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.
Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour
Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.