sticker

About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Online gaming banner

The Death of Flash Games

By Ore Adeyoola | October 22, 2023

Exploring the ability to Build Safe Spaces for Girl Gamers – Post FlashIf you had a childhood anything like mine, you spent a worrying amount of hours in front of a computer screen, scrolling through hundreds of flash games and virtual worlds. As an introvert, young Oreoluwa filled her needs for social interaction by talking…

Submissions for G.URL Magazine are now open!

By Jenny O'Connor | October 6, 2023

Share Your Voice with Us! Are you an avid gamer with a passion for fashion, music, and lifestyle tailored for girls? Here’s some exciting news: G.URL Magazine is now accepting submissions! This is your opportunity to make your mark in the world of gaming and its vibrant culture. Whether you’re a seasoned writer, a passionate…

At what point did Social Media become your portfolio?

By Jenny O'Connor | October 2, 2023

From TikTok talent to Instagram aesthetics, how social media’s evolution turned personal profiles into powerful professional portfolios. Scrolling through countless clips of content, culture, and collections led us to not just documenting every second of our lives, but also our working lives. The evolution of social media has undeniably transformed the way we present ourselves…

Why Cosy Gaming is for Every Girl Who Tells You She Can Beat You at MarioKart

By Jenny O'Connor | October 2, 2023

Here’s why you’re a gamer, even if you just download Custom Content for your Sims. Gaming, as we know it today, has been around since the 1980s and ignited into a social collective, filled with your heart-pumping first person shooters (think Call of Duty and whatever game your partner is screaming at) and engaging farm…

Infinity Nikki is Inspiring Gamers to Bond Over High Heels and Earrings 

By Hannah Holowaychuk | December 16, 2024

Seeing a feminine dress-up game acknowledged as a “real” game is groundbreaking. Twelve years ago, Papergames was told that the Nikki franchise was too niche to succeed in the competitive gaming market. The monumental success of Infinity Nikki proves otherwise, showing there’s a community of gamers eager to save the world in an iridescent ballgown and heels.

Short Trip: The Hand-Drawn Cat Carrying Experience

By Annika McCabe | December 15, 2024

As the chaos of finals, demanding work weeks, and holiday preparations looms, the need for a moment of respite becomes undeniable. Thankfully, we’ve found the perfect game to help you pause, breathe, and recharge amid the holiday frenzy.

How Arcane Subverts Stereotypes Around Black Women

By Ore Adeyoola | December 14, 2024

After three long years, Arcane has come to an emotional and dramatic conclusion. The animated series has not only been celebrated as a masterclass in storytelling and artistry but has also made history as a cultural phenomenon. Garnering four Primetime Emmy Awards and earning universal acclaim, Arcane stands as the most successful silver screen adaptation of a video game to date. Its richly layered characters, subversion of tired tropes, and dedication to nuanced representation have solidified its place as a groundbreaking achievement in modern animation.

5 Hidden Gems for Cosy Winter Gaming

By Team G.URL | December 3, 2024

If you’re craving cosy winter vibes, this list of five lesser-known games is your perfect escape. From heartwarming puzzle adventures to whimsical snow-filled escapades, these titles embrace the season’s magic without leaning on tired survival tropes.

Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends

By Jenny O'Connor | November 30, 2024

From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.

Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises

By Team G.URL | November 29, 2024

Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.

Anora: Exoticism as Empty Currency

By Jenny O'Connor | November 27, 2024

Sean Baker’s Anora drapes itself in the glittering veneer of social commentary, but at its core, it struggles to engage meaningfully with the very systems it critiques. Anora “Ani” Mikheeva, played with quiet resilience by Mikey Madison, navigates the hostile labyrinth of Brighton Beach’s underbelly, where survival is a dance of compromise. Brighton Beach itself hums with authenticity, a backdrop pulsating with the chaotic beauty of immigrant life. Yet, the film’s gaze—intent on humanising its protagonist—falls into familiar traps, reducing Ani to a cipher, a lens for exploitation rather than an agent in her own story.

Ones to Watch: Top Women-Led London Brands

By Belle Law | November 22, 2024

London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.

Swallowscope: Defining the Gap Between Tradition and Modernism

By Hannah Holowaychuk | November 21, 2024

Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…

Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation

By Jenny O'Connor | November 15, 2024

Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling. The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current…