About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
Ones to Watch: Top Women-Led London Brands
London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.
Swallowscope: Defining the Gap Between Tradition and Modernism
Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…
Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation
Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling. The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current…
We Got Feminism Before GTA VI
From its beginnings, Grand Theft Auto captivated players with the freedom to explore Rockstar’s gritty, satirical universe. The thrill of wreaking havoc in Vice City or untangling crime in San Andreas, paired with a mix of dark humour and pointed social commentary, has made GTA iconic. Yet, the series has often fallen short when it comes to representing women.
Rihanna’s Beauty Empire Enters Runeterra
And no, it’s not a skin you can buy.
Furbies: The Haunting Lore Behind the 90s’ Most Unsettling Toy
Unplugged but never silenced: Furbies’ haunted legacy proves some toys never rest—even without batteries. If you were a little girl in the late 90s or early 2000s, there’s a good chance you once awoke with a start, cowering beneath your Groovy Chic or Bratz duvet. With your feet tucked firmly under the covers and the…
Lyrical Loverg.urls: The Juxtaposing Heartbreak Ballads of Brat Summer
Summer 2024: When Lover G.URLs Danced in Neon Green and Sang the Blues As autumn settles in and we reflect on the summer just gone, for many of those who are constantly online, the imagery evoked is of a time tinted with a very particular hexadecimal shade of neon green. Known for its playful, carefree…
How Gaming is Reviving Classical Music
When you think of gaming soundtracks, you might recall nostalgic 8-bit melodies, thumping EDM, or symphonic scores backing epic fantasy scenes. But today, there’s a quieter, unexpected phenomenon happening in the gaming world—players are rediscovering classical music, and it’s not just in the background anymore. From rhythm games to grand story arcs, the symphonies of Beethoven, Mozart, and even Wagner are gaining new audiences, turning gaming into an unlikely conduit for introducing players to the world of classical music.
Chants of Sennaar Speaks in a Language of Its Own
There’s a rush in turning mystery into meaning — when strange symbols suddenly speak. Chants of Sennaar bottles that thrill, letting players untangle languages one clue at a time.
Uzumaki’s Spiral into Chaos
Uzumaki fans spiral into disappointment as animation quality takes a nosedive
Sarah Kalum on Chic, Sustainable Knitwear
Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.
Habbo x Neopets is the Crossover Nobody Saw Coming
When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.
Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For
After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.
What Happened to Habbo? Habbo Hotel Turns 25
Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.
Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour
Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.
Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom
This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.
Has the Girl’s Girl Become the New Pick-Me Girl?
Is this the disguised weapon against the divine feminine?