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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Short Trip: The Hand-Drawn Cat Carrying Experience

By Annika McCabe | December 15, 2024

As the chaos of finals, demanding work weeks, and holiday preparations looms, the need for a moment of respite becomes undeniable. Thankfully, we’ve found the perfect game to help you pause, breathe, and recharge amid the holiday frenzy.

How Arcane Subverts Stereotypes Around Black Women

By Ore Adeyoola | December 14, 2024

After three long years, Arcane has come to an emotional and dramatic conclusion. The animated series has not only been celebrated as a masterclass in storytelling and artistry but has also made history as a cultural phenomenon. Garnering four Primetime Emmy Awards and earning universal acclaim, Arcane stands as the most successful silver screen adaptation of a video game to date. Its richly layered characters, subversion of tired tropes, and dedication to nuanced representation have solidified its place as a groundbreaking achievement in modern animation.

5 Hidden Gems for Cosy Winter Gaming

By Team G.URL | December 3, 2024

If you’re craving cosy winter vibes, this list of five lesser-known games is your perfect escape. From heartwarming puzzle adventures to whimsical snow-filled escapades, these titles embrace the season’s magic without leaning on tired survival tropes.

Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends

By Jenny O'Connor | November 30, 2024

From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.

Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises

By Team G.URL | November 29, 2024

Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.

Anora: Exoticism as Empty Currency

By Jenny O'Connor | November 27, 2024

Sean Baker’s Anora opens with the glimmer of a deeply human story, weaving survival, sexuality, and power into its frame — yet its gaze risks lingering too long on the surface.

Ones to Watch: Top Women-Led London Brands

By Belle Law | November 22, 2024

London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.

Swallowscope: Defining the Gap Between Tradition and Modernism

By Hannah Holowaychuk | November 21, 2024

Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…

Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation

By Jenny O'Connor | November 15, 2024

Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling. The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current…

We Got Feminism Before GTA VI

By Team G.URL | November 12, 2024

From its beginnings, Grand Theft Auto captivated players with the freedom to explore Rockstar’s gritty, satirical universe. The thrill of wreaking havoc in Vice City or untangling crime in San Andreas, paired with a mix of dark humour and pointed social commentary, has made GTA iconic. Yet, the series has often fallen short when it comes to representing women.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.

What Happened to Habbo? Habbo Hotel Turns 25

By Jenny O'Connor | August 5, 2025

Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.

Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour

By Jenny O'Connor | July 31, 2025

Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor | July 19, 2025

This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

Has the Girl’s Girl Become the New Pick-Me Girl?

By Belle Law | July 17, 2025

Is this the disguised weapon against the divine feminine?

Meet the New Faces of Zelda and Link

By Jenny O'Connor | July 16, 2025

No A-listers. No viral stunt casting. Nintendo just revealed the faces of Link and Zelda for its live-action film — and it’s refreshingly understated. Rising talents Bo Bragason and Benjamin Evan Ainsworth step into the green tunic and royal gown, signalling a quieter, more serious take on Hyrule’s cinematic debut.

Sunset Valley Is Rotting, and I’m Still Playing

By Jenny O'Connor | July 5, 2025

With every new life sim release, something gets shinier — but also flatter. Meanwhile, The Sims 3 continues to spiral in on itself, breaking in new ways and revealing stranger layers the longer you play. 600 hours deep, it’s still the only game I know that feels alive in its decay.

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law | June 29, 2025

ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection – a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Steven Universe Spin-Off “Lars of the Stars” Is Official

By Jenny O'Connor | June 26, 2025

Lars is no longer the grumpy donut boy — he’s pink, powerful, and leading a rebel crew across gem-controlled galaxies. Lars of the Stars, a new Steven Universe spin-off from Rebecca Sugar and Ian Jones-Quartey, is real, it’s canon, and it’s coming to Prime Video.