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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Nintendo’s newest enemy: the 3DS

By Belle Law | November 3, 2023

Say farewell to a classic as Nintendo winds down the beloved 3DS.

The Death of Flash Games

By Ore Adeyoola | October 22, 2023

Exploring the ability to Build Safe Spaces for Girl Gamers – Post Flash If you had a childhood anything like mine, you spent a worrying amount of hours in front of a computer screen, scrolling through hundreds of flash games and virtual worlds. As an introvert, young Oreoluwa filled her needs for social interaction by…

Submissions for G.URL Magazine are now open!

By Jenny O'Connor | October 6, 2023

Share Your Voice with Us! Are you an avid gamer with a passion for fashion, music, and lifestyle tailored for girls? Here’s some exciting news: G.URL Magazine is now accepting submissions! This is your opportunity to make your mark in the world of gaming and its vibrant culture. Whether you’re a seasoned writer, a passionate…

At what point did Social Media become your portfolio?

By Jenny O'Connor | October 2, 2023

From TikTok talent to Instagram aesthetics, how social media’s evolution turned personal profiles into powerful professional portfolios. Scrolling through countless clips of content, culture, and collections led us to not just documenting every second of our lives, but also our working lives. The evolution of social media has undeniably transformed the way we present ourselves…

Why Cosy Gaming is for Every Girl Who Tells You She Can Beat You at MarioKart

By Jenny O'Connor | October 2, 2023

Here’s why you’re a gamer, even if you just download Custom Content for your Sims. Gaming, as we know it today, has been around since the 1980s and ignited into a social collective, filled with your heart-pumping first person shooters (think Call of Duty and whatever game your partner is screaming at) and engaging farm…

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law | June 29, 2025

ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection – a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Steven Universe Spin-Off “Lars of the Stars” Is Official

By Jenny O'Connor | June 26, 2025

Lars is no longer the grumpy donut boy — he’s pink, powerful, and leading a rebel crew across gem-controlled galaxies. Lars of the Stars, a new Steven Universe spin-off from Rebecca Sugar and Ian Jones-Quartey, is real, it’s canon, and it’s coming to Prime Video.

Tumblr’s Princess of Pop: MARINA Returns

By Jenny O'Connor | June 10, 2025

MARINA’s Princess of Pop sparkles with nostalgic synths and playful hyperfemininity. It’s a vibrant, sometimes cheesy, love letter to Tumblr-era melodrama, blending honeyed vocals with neon-bright metaphors. Not perfect, but utterly her — a bold, unapologetic celebration of pop’s glittery, chaotic heart.

Infinity Nikki is Falling Apart at the Seams

By Hannah Holowaychuk | June 8, 2025

What was meant to be Infinity Nikki’s redemption update turned into its biggest disaster yet. From crashing servers to a fandom at war, the long-awaited 1.5 patch exposed deeper cracks in the game’s foundation — and now, both players and developers are scrambling to save what’s left.

Fancy That: PinkPantheress Quietly Reigns

By Jenny O'Connor | May 22, 2025

PinkPantheress keeps her distance on Fancy That, a 9-track rush of confessional lyrics, glitchy beats and deadpan delivery. It’s short, self-aware, and strangely addictive—less a big pop statement than a late-night scroll through old feelings. Even in a tiara, she’s not oversharing. And that’s what makes it hit harder.

Mudborne is the Anti-Chore Cosy

By Annika McCabe | April 25, 2025

In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.

Addison Rae Has Her Headphones On, World Off

By Lauren Lees | April 24, 2025

Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.

Inside The Face at the National Portrait Gallery

By Belle Law | April 15, 2025

While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor | April 8, 2025

From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Mario Kart’s Women Are Finally Taking the Lead

By Jenny O'Connor | April 4, 2025

Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.