sticker

About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Mudborne is the Anti-Chore Cosy

By Annika McCabe | April 25, 2025

In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.

Addison Rae Has Her Headphones On, World Off

By Lauren Lees | April 24, 2025

Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.

Inside The Face at the National Portrait Gallery

By Belle Law | April 15, 2025

While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor | April 8, 2025

From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Mario Kart’s Women Are Finally Taking the Lead

By Jenny O'Connor | April 4, 2025

Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.

Why Are We So Obsessed With Digital Cameras?

By Lauren Lees | April 3, 2025

As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.

Why is Gatekeeping Back?

By Jenny O'Connor | March 5, 2025

Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.

Bhad Bhabie vs Alabama: Internet Beef and Viral Clout

By Jenny O'Connor | February 28, 2025

The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.

Hello Kitty Island Adventure: Sanrio’s Cutest Time Sink

By Jenny O'Connor | February 25, 2025

This isn’t just a Hello Kitty cash grab—it’s a dangerously cosy life sim with surprising depth. Between decorating, crafting, and befriending Sanrio icons, Hello Kitty Island Adventure turns downtime into a full-time commitment. Cute? Absolutely. Addictive? More than you’d think. Here’s why you won’t be able to put it down.

Inside the Animal Crossing x SeaLife Exhibition

By Lauren Lees | February 22, 2025

If you’re a fan of Animal Crossing, the Aquarium Tour at SeaLife is a must-see, combining the charm of the game with real-life sea creatures. From meet-and-greets with Tom Nook and Isabelle to hidden villager stamps, it’s an experience that celebrates both the game and its passionate community. But is it worth the ticket price?

I think about it all the time: Charli xcx’s BRAT and Motherhood

By Belle Law | September 7, 2024

As BRAT Summer comes to an end, it’s time to look at some of Charli xcx’s most underrated tracks on her BRAT albumThis BRAT summer we’ve had the Apple dance, Charli XCX’s Boiler Room set in Ibiza, and finally, an iconic collaboration with Billie Eilish on a remix of Guess. But beyond the many hits,…

BLACKSTARKIDS’ “SOULMATEZ!”: A Sonic Rebellion Wrapped in Nostalgia

By Jenny O'Connor | September 2, 2024

BLACKSTARKIDS’ “SOULMATEZ!” is a neon-hued love letter to a chaotic world where nostalgia and modern angst collide. In the ever-evolving tapestry of youth culture, BLACKSTARKIDS stand out as both provocateurs and curators. Their latest single, “SOULMATEZ!,” is more than just a catchy track; it’s a manifesto, a collision of sound and vision that captures the…

The Resurrection of MySims: Cosy Nostalgia or Corporate Ploy?

By Jenny O'Connor | August 30, 2024

EA bets on cosy vibes and nostalgia, but will the return of MySims warm our hearts or just our wallets? In a gaming landscape where nostalgia sells, EA is dusting off the cobwebs of its once-beloved MySims franchise and reintroducing it to a new generation on the Nintendo Switch. Slated for a 19 November 2024…

A Short Goodbye to Animal Crossing: Pocket Camp

By Belle Law | August 29, 2024

As Nintendo announces the end of service for Pocket Camp, it’s time to say a temporary farewell to the Animal Crossing worlds within our phones In an email to Animal Crossing: Pocket Camp players, Nintendo has announced that the service for the game will sadly be coming to an end on November 28th 2024 at…

Style Savvy: The Nostalgic Dress-Up Game for the Nintendo DS

By Team G.URL | August 28, 2024

With the resurgence of digital dress-up games online, one game had surprisingly been ahead of its time… Written by Hafsa Ahmed Dress-up games became a hit in the online digital space during the 2000s. Many of these were the classic, click-and-select gameplays that provided clothes to dress up avatars. However, they didn’t just exist online.…

Fantage: A Glittering Digital Ghost Town

By Jenny O'Connor | August 27, 2024

Ah, Fantage—a flashback to the days when the internet felt like a freshly discovered galaxy. Imagine it: 2008, an era where the internet was less algorithmic and more anarchic, where the hottest trend wasn’t about who had the most followers, but who had the most neon-clad avatar in an online game designed for kids. Fantage was the digital utopia for the tweenage crowd, a place where your biggest dilemma was whether to splurge your hard-earned Stars on a new virtual outfit or save up for a more exclusive hairdo. It was a pixelated paradise, until it wasn’t.

Vapourwave: The Aesthetic of Digital Dystopia

By Jenny O'Connor | August 26, 2024

Exploring the Dreamlike Nostalgia of an Internet-Born Subculture The 2010s saw the birth of countless digital subcultures, but none have lingered in our collective consciousness quite like Vapourwave. What started as a niche internet movement has become a defining aesthetic for a generation that’s both obsessed with and critical of the past. Dismissed by some…

Spiritfarer: A Game About Life, Death, and Human Connection

By Team G.URL | August 24, 2024

How Spiritfarer Embraces the Complexities of Life and Death Written by Calypso Morgan 2020 is a year many of us would rather forget, but if it is to be remembered for one thing, it should be the release of a game that turned the world upside down. This isn’t a reference to Animal Crossing: New…

Mum’s Letters in Animal Crossing

By Jenny O'Connor | August 23, 2024

In the world of Animal Crossing, the letters from Mum (or Mom) have evolved into something of a cult artefact, a weird blend of digital nostalgia and a reminder of that soft, maternal nudge from a simpler time. They’re these peculiar little notes you receive as you toil away, pulling weeds and catching bugs on your quaint little island. Mum’s letters are equal parts endearing and slightly offbeat—a perfect encapsulation of the game’s charm, but with an undertone that makes you question who’s really writing them and why they keep coming.

So… Why Are Trinkets Now Cool?

By Jenny O'Connor | August 22, 2024

The trend of collecting things obsessively, from tiny figurines to trading cards, isn’t just a fleeting fad—it’s a deep-seated part of our culture, one that has been constantly evolving yet ever-present. Whether it’s Sonny Angels, Pokémon cards, or even vintage annuals, there’s something magnetic about the act of collecting that resonates across generations.