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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

The Contradictions of Takashi Murakami

By Annika McCabe | July 9, 2026

Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?

Should We Really be so Obsessed with Obsession?

By Annika McCabe | July 6, 2026

Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.

Minecraft Servers Are So Back

By Jenny O'Connor | February 13, 2026

Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.

The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya

By Ore Adeyoola | February 11, 2026

Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law | December 3, 2025

Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor | October 19, 2025

When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.

The Contradictions of Takashi Murakami

By Annika McCabe | July 9, 2026

Takashi Murakami’s vibrant worlds have captivated audiences for decades, but beneath the rainbow flowers lies a more complicated reality. Following a visit to Stepping on the Tail of a Rainbow at the Cleveland Museum of Art, G.URL explores the tension between Murakami’s hopeful artistic vision and his continued support of NFTs. Can one of contemporary art’s most celebrated creators reconcile his legacy with the environmental cost of digital ambition?

Should We Really be so Obsessed with Obsession?

By Annika McCabe | July 6, 2026

Horror is having its biggest mainstream moment in decades, with independent filmmakers finally being given the recognition they deserve. But while films like Obsession and Backrooms prove the genre has never been more exciting, they also raise bigger questions about representation, perspective, and who still gets to tell horror’s stories.

Minecraft Servers Are So Back

By Jenny O'Connor | February 13, 2026

Minecraft is having a real community renaissance, and smaller, more intentional servers are leading the way. As players return for creativity, comfort, and connection, spaces like Starless SMP show how powerful cosy, people first worlds can be. In this feature, we talk to the team behind Starless about building a safe, welcoming server for girls and nonbinary players, from plushies and post offices to magazines and daily events. We also introduce G.URL SMP, now live at play.gurlworld.live.

The Ebonix Effect with Danielle ‘Ebonix’ Udogaranya

By Ore Adeyoola | February 11, 2026

Ten years into her work in Black character design, Danielle ‘Ebonix’ Udogaranya reflects on influence, visibility, and the future of games.

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law | December 3, 2025

Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor | October 19, 2025

When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.