Online Culture

Why is Gatekeeping Back?

By Jenny O'Connor March 5, 2025
Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.

Bhad Bhabie vs Alabama: Internet Beef and Viral Clout

By Jenny O'Connor February 28, 2025
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The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.

The Minecraft Library Preserving Press Freedom in a World of Censorship

By Jenny O'Connor February 16, 2025
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If you thought Minecraft was just about building cottages and surviving the night, think again. The Uncensored Library is transforming the game into a refuge for press freedom, housing articles banned in oppressive regimes. This digital monument to journalism is a powerful reminder that information, once shared, is difficult to silence.

How Littlest Pet Shop Inspired a Generation

By Team G.URL January 26, 2025
Seventeen years ago, a bobblehead toy sparked a creative movement that transformed bedrooms into film sets and young girls into directors. From its humble beginnings on YouTube with grainy home videos to the legendary high school drama LPS: Popular, the Littlest Pet Shop craze redefined what it meant to tell stories. Now, with a retro-inspired relaunch in 2024 and a fresh wave of creativity on TikTok, the beloved figurines are making a comeback.

Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises

By Team G.URL November 29, 2024
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Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.

Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation

By Jenny O'Connor November 15, 2024
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Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling. The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current…

Furbies: The Haunting Lore Behind the 90s’ Most Unsettling Toy

By Lauren Lees November 4, 2024
Unplugged but never silenced: Furbies’ haunted legacy proves some toys never rest—even without batteries. If you were a little girl in the late 90s or early 2000s, there’s a good chance you once awoke with a start, cowering beneath your Groovy Chic or Bratz duvet. With your feet tucked firmly under the covers and the…

How Gaming is Reviving Classical Music

By Jenny O'Connor October 11, 2024
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When you think of gaming soundtracks, you might recall nostalgic 8-bit melodies, thumping EDM, or symphonic scores backing epic fantasy scenes. But today, there’s a quieter, unexpected phenomenon happening in the gaming world—players are rediscovering classical music, and it's not just in the background anymore. From rhythm games to grand story arcs, the symphonies of Beethoven, Mozart, and even Wagner are gaining new audiences, turning gaming into an unlikely conduit for introducing players to the world of classical music.

How Gaming is Rewriting the Rules of Makeup

By Jenny O'Connor October 8, 2024
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The collision of gaming culture and beauty is redefining the makeup landscape, moving away from traditional glam into something far more digital, sleek, and surreal. As social media continues to serve as a breeding ground for trends, beauty influencers are transforming makeup into a futuristic art form that borrows heavily from gaming’s hyperreal worlds and aesthetics like Frutiger Aero. This resurgence, sparked by a fascination with the gloss and glow of early 2000s tech, speaks to a broader cultural desire for escapism, immersion, and self-expression.

The Bell Tree Forums and Forum Culture

By Jenny O'Connor September 19, 2024
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In the fast-paced world of social media, The Bell Tree Forums offer a slice of internet nostalgia where Animal Crossing fans still find their digital home. Long before Twitter wars and TikTok trends, there were forums—a simpler, slower-paced corner of the internet where people gathered to discuss their passions in depth. Among these early digital…