Online Culture

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor October 19, 2025
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When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

What Happened to Habbo? Habbo Hotel Turns 25

By Jenny O'Connor August 5, 2025
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Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it's still online, and still finding ways to reinvent itself for a new generation.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor July 19, 2025
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This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

Has the Girl’s Girl Become the New Pick-Me Girl?

By Belle Law July 17, 2025
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Is this the disguised weapon against the divine feminine?

Tumblr’s Princess of Pop: MARINA Returns

By Jenny O'Connor June 10, 2025
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MARINA’s Princess of Pop sparkles with nostalgic synths and playful hyperfemininity. It’s a vibrant, sometimes cheesy, love letter to Tumblr-era melodrama, blending honeyed vocals with neon-bright metaphors. Not perfect, but utterly her — a bold, unapologetic celebration of pop’s glittery, chaotic heart.

Inside The Face at the National Portrait Gallery

By Belle Law April 15, 2025
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While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor April 8, 2025
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From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Why Are We So Obsessed With Digital Cameras?

By Lauren Lees April 3, 2025
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As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.

Why is Gatekeeping Back?

By Jenny O'Connor March 5, 2025
Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.

Bhad Bhabie vs Alabama: Internet Beef and Viral Clout

By Jenny O'Connor February 28, 2025
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The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.

Is the IT Girl Just an Online Girl?

By Jenny O'Connor July 9, 2024
Unpacking the ways digital life crafts and complicates the ‘it girl’ of today; where fame is fast, curated, and endlessly performative, raising the question: is the it girl now just a chronically online girl?

Trans Identity in Paper Mario: The Thousand-Year Door

By Belle Law June 26, 2024
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Vivian steps out of the shadows and into the spotlight in the Paper Mario remake

At what point did Social Media become your portfolio?

By Jenny O'Connor October 2, 2023
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From TikTok talent to Instagram aesthetics, how social media’s evolution turned personal profiles into powerful professional portfolios. Scrolling through countless clips of content, culture, and collections led us to not just documenting every second of our lives, but also our working lives. The evolution of social media has undeniably transformed the way we present ourselves…

Why Cosy Gaming is for Every Girl Who Tells You She Can Beat You at MarioKart

By Jenny O'Connor October 2, 2023
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Here’s why you’re a gamer, even if you just download Custom Content for your Sims. Gaming, as we know it today, has been around since the 1980s and ignited into a social collective, filled with your heart-pumping first person shooters (think Call of Duty and whatever game your partner is screaming at) and engaging farm…