About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
Sarah Kalum on Chic, Sustainable Knitwear
Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.
Habbo x Neopets is the Crossover Nobody Saw Coming
When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.
Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For
After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.
What Happened to Habbo? Habbo Hotel Turns 25
Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.
Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour
Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.
Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom
This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.
Has the Girl’s Girl Become the New Pick-Me Girl?
Is this the disguised weapon against the divine feminine?
How Gaming is Rewriting the Rules of Makeup
The collision of gaming culture and beauty is redefining the makeup landscape, moving away from traditional glam into something far more digital, sleek, and surreal. As social media continues to serve as a breeding ground for trends, beauty influencers are transforming makeup into a futuristic art form that borrows heavily from gaming’s hyperreal worlds and aesthetics like Frutiger Aero. This resurgence, sparked by a fascination with the gloss and glow of early 2000s tech, speaks to a broader cultural desire for escapism, immersion, and self-expression.
“And the Universe Said I Love You”: The Unexpected Philosophy of Minecraft
Written by Elise Georgeson You might have skipped past it, read it and misunderstood or thought a little deeper, but here’s our take on the iconic End Poem. Released in 2009, Minecraft is a staple of childhood, whose popularity has ebbed and flowed since its release 15 years ago. With its most recent resurgence happening…
Exploring the Poetic Journey of Gris
A Palette of Emotions Painted in Silence. Written by Calypso Morgan Imagine a young girl perched on the hand of a statue, trying to sing but unable to. Suddenly, everything around her crumbles, and she plummets from the sky, landing in a barren white landscape. With nothing but the sound of wind on the horizon,…
Professor Layton is Back Again
The world of puzzles and mysteries is set to expand once more with the upcoming release of Professor Layton and the New World of Steam, a thrilling new chapter in the beloved Layton series. This installment, set for release in 2025 on the Nintendo Switch, promises to deliver the intricate puzzles and captivating storytelling that fans have come to love, all while embracing new characters and a fresh setting.
Breromi: Inside the World of Whimsical, Tech-Savvy Accessories
In a sea of fast fashion and trend-driven aesthetics, Breromi stands out as a brand that merges nostalgia, technology, and playfulness into strikingly unique accessories. From magnetic hair clips to plush bows, Bremoni’s creations feel like treasures from a dreamlike, futuristic realm. Each piece is a perfect blend of functionality and whimsy, reflecting the brand’s…
The Bell Tree Forums and Forum Culture
In the fast-paced world of social media, The Bell Tree Forums offer a slice of internet nostalgia where Animal Crossing fans still find their digital home. Long before Twitter wars and TikTok trends, there were forums—a simpler, slower-paced corner of the internet where people gathered to discuss their passions in depth. Among these early digital…
Sukinapan: Inside the Artist’s Surreal Digital Universe
In the vast ocean of Instagram, certain accounts stand out for their ability to transport viewers into another dimension. Sukinapan’s digital art feels like a vivid dream mixed with nostalgia. Her pixelated landscapes and surreal characters strike a perfect balance between whimsy and melancholy, offering followers an escape from reality into a universe that seems…
I think about it all the time: Charli xcx’s BRAT and Motherhood
As BRAT Summer comes to an end, it’s time to look at some of Charli xcx’s most underrated tracks on her BRAT album This BRAT summer we’ve had the Apple dance, Charli XCX’s Boiler Room set in Ibiza, and finally, an iconic collaboration with Billie Eilish on a remix of Guess. But beyond the many…
BLACKSTARKIDS’ “SOULMATEZ!”: A Sonic Rebellion Wrapped in Nostalgia
BLACKSTARKIDS’ “SOULMATEZ!” is a neon-hued love letter to a chaotic world where nostalgia and modern angst collide. In the ever-evolving tapestry of youth culture, BLACKSTARKIDS stand out as both provocateurs and curators. Their latest single, “SOULMATEZ!,” is more than just a catchy track; it’s a manifesto, a collision of sound and vision that captures the…
The Resurrection of MySims: Cosy Nostalgia or Corporate Ploy?
EA bets on cosy vibes and nostalgia, but will the return of MySims warm our hearts or just our wallets? In a gaming landscape where nostalgia sells, EA is dusting off the cobwebs of its once-beloved MySims franchise and reintroducing it to a new generation on the Nintendo Switch. Slated for a 19 November 2024…

