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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law | June 29, 2025

ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection – a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Steven Universe Spin-Off “Lars of the Stars” Is Official

By Jenny O'Connor | June 26, 2025

Lars is no longer the grumpy donut boy — he’s pink, powerful, and leading a rebel crew across gem-controlled galaxies. Lars of the Stars, a new Steven Universe spin-off from Rebecca Sugar and Ian Jones-Quartey, is real, it’s canon, and it’s coming to Prime Video.

Tumblr’s Princess of Pop: MARINA Returns

By Jenny O'Connor | June 10, 2025

MARINA’s Princess of Pop sparkles with nostalgic synths and playful hyperfemininity. It’s a vibrant, sometimes cheesy, love letter to Tumblr-era melodrama, blending honeyed vocals with neon-bright metaphors. Not perfect, but utterly her — a bold, unapologetic celebration of pop’s glittery, chaotic heart.

Infinity Nikki is Falling Apart at the Seams

By Hannah Holowaychuk | June 8, 2025

What was meant to be Infinity Nikki’s redemption update turned into its biggest disaster yet. From crashing servers to a fandom at war, the long-awaited 1.5 patch exposed deeper cracks in the game’s foundation — and now, both players and developers are scrambling to save what’s left.

Fancy That: PinkPantheress Quietly Reigns

By Jenny O'Connor | May 22, 2025

PinkPantheress keeps her distance on Fancy That, a 9-track rush of confessional lyrics, glitchy beats and deadpan delivery. It’s short, self-aware, and strangely addictive—less a big pop statement than a late-night scroll through old feelings. Even in a tiara, she’s not oversharing. And that’s what makes it hit harder.

Mudborne is the Anti-Chore Cosy

By Annika McCabe | April 25, 2025

In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.

Addison Rae Has Her Headphones On, World Off

By Lauren Lees | April 24, 2025

Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.

Inside The Face at the National Portrait Gallery

By Belle Law | April 15, 2025

While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor | April 8, 2025

From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Mario Kart’s Women Are Finally Taking the Lead

By Jenny O'Connor | April 4, 2025

Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.

Fantage: A Glittering Digital Ghost Town

By Jenny O'Connor | August 27, 2024

Ah, Fantage—a flashback to the days when the internet felt like a freshly discovered galaxy. Imagine it: 2008, an era where the internet was less algorithmic and more anarchic, where the hottest trend wasn’t about who had the most followers, but who had the most neon-clad avatar in an online game designed for kids. Fantage was the digital utopia for the tweenage crowd, a place where your biggest dilemma was whether to splurge your hard-earned Stars on a new virtual outfit or save up for a more exclusive hairdo. It was a pixelated paradise, until it wasn’t.

Vapourwave: The Aesthetic of Digital Dystopia

By Jenny O'Connor | August 26, 2024

Exploring the Dreamlike Nostalgia of an Internet-Born Subculture The 2010s saw the birth of countless digital subcultures, but none have lingered in our collective consciousness quite like Vapourwave. What started as a niche internet movement has become a defining aesthetic for a generation that’s both obsessed with and critical of the past. Dismissed by some…

Spiritfarer: A Game About Life, Death, and Human Connection

By Team G.URL | August 24, 2024

How Spiritfarer Embraces the Complexities of Life and Death Written by Calypso Morgan 2020 is a year many of us would rather forget, but if it is to be remembered for one thing, it should be the release of a game that turned the world upside down. This isn’t a reference to Animal Crossing: New…

Mum’s Letters in Animal Crossing

By Jenny O'Connor | August 23, 2024

In the world of Animal Crossing, the letters from Mum (or Mom) have evolved into something of a cult artefact, a weird blend of digital nostalgia and a reminder of that soft, maternal nudge from a simpler time. They’re these peculiar little notes you receive as you toil away, pulling weeds and catching bugs on your quaint little island. Mum’s letters are equal parts endearing and slightly offbeat—a perfect encapsulation of the game’s charm, but with an undertone that makes you question who’s really writing them and why they keep coming.

So… Why Are Trinkets Now Cool?

By Jenny O'Connor | August 22, 2024

The trend of collecting things obsessively, from tiny figurines to trading cards, isn’t just a fleeting fad—it’s a deep-seated part of our culture, one that has been constantly evolving yet ever-present. Whether it’s Sonny Angels, Pokémon cards, or even vintage annuals, there’s something magnetic about the act of collecting that resonates across generations.

Dave The Diver: Plunging Headfirst into New Worlds

By Belle Law | August 20, 2024

Too scared to play Subnautica, but want to traverse a deep sea environment? Meet Dave The Diver, developed by studio Mint Rocket, a cosy, yet challenging experience as the player inhabits Dave, a diver returning from his vacation, as he gathers different types of fish for the renowned Bancho Sushi. Pact full of incredible animations, dynamic boss battles and quests, Dave The Diver is easily one of the best games I’ve had the pleasure to play this year.

How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase

By Jenny O'Connor | August 19, 2024

Because nothing says “I’m totally unbothered” like meticulously curated restraint. The internet, a wild and unpredictable beast, never fails to surprise with the phrases it decides to bless—or curse—us with. This time, it’s the delightful “very mindful, very demure,” a phrase that’s somehow managed to infiltrate our collective consciousness, especially on TikTok, turning everything from…

Charli XCX’s Brat Era Takes Over Dress to Impress

By Jenny O'Connor | August 18, 2024

This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…

City Pop: The Soundtrack and Aesthetic of 1980s Japan

By Jenny O'Connor | August 13, 2024

Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age. You’re walking through the neon-lit streets of Tokyo at night. The city is alive with the hum of life, from the buzzing sounds of arcades to the chatter of…

The New Era of Digital Dress-Up: How Roblox’s “Dress to Impress” Captivates a Generation

By Ore Adeyoola | August 12, 2024

In recent years, many female gamers have found themselves nostalgic for childhood staples like GirlsGoGames and Disney’s Pixie Hollow—once thriving, now long gone. Nearly two decades after its launch, Roblox is keeping the spirit alive, turning outfit creation into a competitive, multiplayer experience.