About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
Mudborne is the Anti-Chore Cosy
In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.
Addison Rae Has Her Headphones On, World Off
Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.
Inside The Face at the National Portrait Gallery
While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.
Diva Detected: Florence the Diva Will See You Now
From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.
Mario Kart’s Women Are Finally Taking the Lead
Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.
Why Are We So Obsessed With Digital Cameras?
As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.
Why is Gatekeeping Back?
Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.
Bhad Bhabie vs Alabama: Internet Beef and Viral Clout
The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.
Hello Kitty Island Adventure: Sanrio’s Cutest Time Sink
This isn’t just a Hello Kitty cash grab—it’s a dangerously cosy life sim with surprising depth. Between decorating, crafting, and befriending Sanrio icons, Hello Kitty Island Adventure turns downtime into a full-time commitment. Cute? Absolutely. Addictive? More than you’d think. Here’s why you won’t be able to put it down.
Inside the Animal Crossing x SeaLife Exhibition
If you’re a fan of Animal Crossing, the Aquarium Tour at SeaLife is a must-see, combining the charm of the game with real-life sea creatures. From meet-and-greets with Tom Nook and Isabelle to hidden villager stamps, it’s an experience that celebrates both the game and its passionate community. But is it worth the ticket price?
Dave The Diver: Plunging Headfirst into New Worlds
Too scared to play Subnautica, but want to traverse a deep sea environment? Meet Dave The Diver, developed by studio Mint Rocket, a cosy, yet challenging experience as the player inhabits Dave, a diver returning from his vacation, as he gathers different types of fish for the renowned Bancho Sushi. Pact full of incredible animations, dynamic boss battles and quests, Dave The Diver is easily one of the best games I’ve had the pleasure to play this year.
How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase
Because nothing says “I’m totally unbothered” like meticulously curated restraint.The internet, a wild and unpredictable beast, never fails to surprise with the phrases it decides to bless—or curse—us with. This time, it’s the delightful “very mindful, very demure,” a phrase that’s somehow managed to infiltrate our collective consciousness, especially on TikTok, turning everything from ordering…
Charli XCX’s Brat Era Takes Over Dress to Impress
This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…
City Pop: The Soundtrack and Aesthetic of 1980s Japan
Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age. You’re walking through the neon-lit streets of Tokyo at night. The city is alive with the hum of life, from the buzzing sounds of arcades to the chatter of…
The New Era of Digital Dress-Up: How Roblox’s “Dress to Impress” Captivates a Generation
In recent years, many female gamers have found themselves nostalgic for childhood staples like GirlsGoGames and Disney’s Pixie Hollow—once thriving, now long gone. Nearly two decades after its launch, Roblox is keeping the spirit alive, turning outfit creation into a competitive, multiplayer experience.
The Rise of Inclusive, Low-Pressure Communities
In a world of hyper-competitive and often toxic gaming environments, women look for a sanctuary to simply enjoy their games without the noise of exclusion. In the increasingly noisy world of online gaming, where hyper-competitive environments and toxic behavior often dominate, the need for alternative spaces is more crucial than ever. These spaces aren’t necessarily…
More Than a Console: How Hardware Defines Gameplay
What Another Code: Recollection reveals about the importance of utilising game console hardware to its fullest potential Written by Arwa Al-Sahli As a form of media, video games have a unique feature that separates them from other forms of art: player interaction. Game developers utilise and embrace this aspect, as good game design shapes a…
What Makes or Breaks a Video Game to Screen Adaptation?
Examining the Evolution and Future of Video Game Adaptations It’s the early nineties, and video games have just experienced a boom in popularity. As two extremely visual mediums, film adaptations of video games felt like a no-brainer. Turning an already extremely popular intellectual property into a blockbuster film should be a guaranteed success, like the…
The Cutest Uniqlo Lines You Never Knew Existed
Uniqlo has been working with Studio Ghibli, Miffy and mofusand to create some adorable designs Last year in 2023, Uniqlo announced their collaboration with Studio Ghibli, producing a fashion line that celebrates beloved films such as Ponyo, Princess Mononoke, My Neighbour Totoro, Castle in the Sky, and finally, the critically acclaimed Spirited Away. The Uniqlo…
CupcakKe’s Dauntless Manifesto: More Than a Meme
G.URL takes a bite out of cupcakKe’s latest album; Dauntless Manifesto It is always difficult to pinpoint a tone that feels appropriate when conducting these musical deep dives, but cupcakKe makes that job even more challenging – in all the best ways. Known for her outlandishly vulgar and raunchy lyricism, CupcakKe and the internet tend…