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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Mudborne is the Anti-Chore Cosy

By Annika McCabe | April 25, 2025

In a gaming landscape overrun by pastel to-do lists, Mudborne croaks back with surreal swamp logic, frog genetics, and cosmic pond gods. It’s cosy with edge, structured without stress — a tender, muddy rebirth for players burnt out by the genre’s grind. Finally, a cosy that doesn’t condescend.

Addison Rae Has Her Headphones On, World Off

By Lauren Lees | April 24, 2025

Addison Rae isn’t just a TikTok star turned pop princess—she’s the anthem of reinvention. Her latest track, Headphones On, is a raw escape from reality, blending dreamy electro with cathartic lyrics. Amid chaos, she offers a soundtrack of strength, vulnerability, and that undeniable need to just dance it out.

Inside The Face at the National Portrait Gallery

By Belle Law | April 15, 2025

While everyone’s busy chasing nostalgia, The Face exhibition reminds us that the real magic was in its chaotic, collaborative spirit — part fashion shoot, part cultural time bomb.

Diva Detected: Florence the Diva Will See You Now

By Jenny O'Connor | April 8, 2025

From childhood dress-up games to full-blown diva domination, Florence the Diva has crafted a world where chaos reigns, fashion rules don’t exist, and confidence is everything. In this bold Q&A, she lets us into her glitter-drenched universe—complete with scandalous accessories, time travel fantasies, and her unapologetically unfiltered outlook.

Mario Kart’s Women Are Finally Taking the Lead

By Jenny O'Connor | April 4, 2025

Mario Kart World marks a bold step forward in embracing female characters, with expanded rosters, customisation, and stunning new skins. While the game celebrates diversity, there’s still room for growth, particularly with underappreciated characters like Birdo.

Why Are We So Obsessed With Digital Cameras?

By Lauren Lees | April 3, 2025

As smartphones became our go-to for everything, digital cameras seemed to fade into obscurity. But Gen Z’s shift back to 2000s digicams reveals more than a desire for nostalgia—it’s a response to the pressure of perfection in a hyper-curated social media world. With their grainy, overexposed photos and spontaneous moments, these cameras allow us to break free from polished, posed images and embrace a more authentic way of capturing life.

Why is Gatekeeping Back?

By Jenny O'Connor | March 5, 2025

Gatekeeping, once viewed negatively, is experiencing a resurgence as communities strive to maintain the integrity of their cultures. This revival reflects a desire to protect subcultures from dilution, ensuring that new participants engage meaningfully and respect the foundational values that define these communities.

Bhad Bhabie vs Alabama: Internet Beef and Viral Clout

By Jenny O'Connor | February 28, 2025

The feud between Bhad Bhabie and Alabama Barker is just another example of how the internet turns personal drama into public theatre. But beneath the diss tracks and Instagram rants lies a bigger truth: online culture thrives on conflict, and as long as there’s attention to be gained, the show must go on.

Hello Kitty Island Adventure: Sanrio’s Cutest Time Sink

By Jenny O'Connor | February 25, 2025

This isn’t just a Hello Kitty cash grab—it’s a dangerously cosy life sim with surprising depth. Between decorating, crafting, and befriending Sanrio icons, Hello Kitty Island Adventure turns downtime into a full-time commitment. Cute? Absolutely. Addictive? More than you’d think. Here’s why you won’t be able to put it down.

Inside the Animal Crossing x SeaLife Exhibition

By Lauren Lees | February 22, 2025

If you’re a fan of Animal Crossing, the Aquarium Tour at SeaLife is a must-see, combining the charm of the game with real-life sea creatures. From meet-and-greets with Tom Nook and Isabelle to hidden villager stamps, it’s an experience that celebrates both the game and its passionate community. But is it worth the ticket price?

Katy Perry Returns with “Woman’s World”

By Jenny O'Connor | July 12, 2024

A Controversial Comeback for the Singer’s Sixth Studio AlbumKaty Perry has once again graced the pop music scene with her latest single, “Woman’s World,” released today, July 12, 2024. This track marks a significant moment in her career as it’s the first single from her upcoming, yet-to-be-titled sixth studio album. Perry’s announcement and teasers on…

Defining The Fashion Metaverse

By Jenny O'Connor | July 11, 2024

Redefining the Digital Luxury Experience The concept of the fashion metaverse has rapidly evolved from a niche experiment to a burgeoning frontier where technology, fashion, and social interaction converge. With platforms like DREST leading the charge, the metaverse offers a transformative space for brands and consumers alike. This thought piece explores the intricate dynamics of…

Is the IT Girl Just an Online Girl?

By Jenny O'Connor | July 9, 2024

Reflecting on the broader implications of digital culture on today’s celebrities In the kaleidoscopic realm of contemporary culture, the concept of the “It Girl” morphs and mutates, perpetually reinventing itself to mirror societal shifts. Once defined by fleeting glimmers in the tabloid spotlight, today’s It Girl is enmeshed in the digital ether, her identity coalescing…

Bayonetta Glasses: The Ultimate Confidence Boost in Eyewear

By Hannah Holowaychuk | July 8, 2024

Skinny glasses are back! There has been a resurgence of narrow, rectangular frames over the past six months. The resurrection of this eye-catching style can be attributed to Gabbriette Bechtel and Bella Hadid. In late 2023, photos of the two models in chic-sexy frames began circulating on TikTok with the hashtag #bayonettaglasses. Bayonetta, the star…

So Kawaii: Exploring the Pastel Pink Underbelly of the ‘Cute Boom’

By Team G.URL | July 6, 2024

Written by Amelia Masters The word ‘kawaii’ derives from the phrase ‘kao hayushi,’ which translates to ‘one’s face is aglow.’ When I think of the roots of kawaii and ‘cute culture,’ I think of Japan – well, more specifically – Tokyo. Kawaii flourished in post-World War II Japan, where a new generation of the middle…

Crafting Happiness with ‘Cutecore’ Art – An Exclusive Interview with Maple May

By Jenny O'Connor | July 5, 2024

Maple May, the creative force behind Maple May Studio, is an emerging artist known for her enchanting ‘cutecore’ aesthetic that seamlessly blends nostalgia with contemporary charm. As a recent university graduate with a degree in art, Maple’s journey into the world of hand-painting and crafting has been marked by her unwavering passion for all things…

G.URL, So Confusing: Dismantling Female Rivalry Through Hyperpop

By Annika McCabe | July 3, 2024

Charli XCX & Lorde’s ability to “work it out on the remix” goes beyond the mere squashing of beef, it’s an honest exploration of 21st century female relationships Charli XCX has been largely iconic online since the days of Tumblr in 2014 when her song Boom Clap swept the charts and graced the big screen…

The Greatest Fashion Game You Can’t Play Anymore

By Team G.URL | July 2, 2024

A Tribute to Pixie Hollow Online Written by Terry Ross Pixie Hollow Online was a web-based social game launched by Disney Online in the Fall of 2008. In it, players could create their own fairy and explore the lush natural environments of the Disney Fairies Franchise. My mixed feelings about the Disney megacorporation aside, it…

Codename: Ocean Keeper Makes a Splash

By Annika McCabe | June 28, 2024

Dive into an all new underwater rogue-like title with G.URL! My quest towards genre expansion through review continues, and this time I was led straight into an up and coming game titled Codename: Ocean Keeper. Although the developers over at RetroStyle Games possess quite an extensive portfolio of projects, this new title seemingly marks a…

Unveiling Cattle Country: The Cosy Cowboy Adventure Life Sim

By Jenny O'Connor | June 27, 2024

Playtonic introduces Cattle Country, a unique blend of cosy life simulation and frontier adventure, with a trailer featuring Roger Clark. Playtonic has officially unveiled Cattle Country: The Cozy Cowboy Adventure Life Sim, a new game that promises to offer a unique blend of life simulation and adventure set against the backdrop of the American frontier.…