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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.

What Happened to Habbo? Habbo Hotel Turns 25

By Jenny O'Connor | August 5, 2025

Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.

Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour

By Jenny O'Connor | July 31, 2025

Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor | July 19, 2025

This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

Has the Girl’s Girl Become the New Pick-Me Girl?

By Belle Law | July 17, 2025

Is this the disguised weapon against the divine feminine?

Meet the New Faces of Zelda and Link

By Jenny O'Connor | July 16, 2025

No A-listers. No viral stunt casting. Nintendo just revealed the faces of Link and Zelda for its live-action film — and it’s refreshingly understated. Rising talents Bo Bragason and Benjamin Evan Ainsworth step into the green tunic and royal gown, signalling a quieter, more serious take on Hyrule’s cinematic debut.

Sunset Valley Is Rotting, and I’m Still Playing

By Jenny O'Connor | July 5, 2025

With every new life sim release, something gets shinier — but also flatter. Meanwhile, The Sims 3 continues to spiral in on itself, breaking in new ways and revealing stranger layers the longer you play. 600 hours deep, it’s still the only game I know that feels alive in its decay.

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law | June 29, 2025

ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection – a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Steven Universe Spin-Off “Lars of the Stars” Is Official

By Jenny O'Connor | June 26, 2025

Lars is no longer the grumpy donut boy — he’s pink, powerful, and leading a rebel crew across gem-controlled galaxies. Lars of the Stars, a new Steven Universe spin-off from Rebecca Sugar and Ian Jones-Quartey, is real, it’s canon, and it’s coming to Prime Video.

Spiritfarer: A Game About Life, Death, and Human Connection

By Team G.URL | August 24, 2024

How Spiritfarer Embraces the Complexities of Life and Death Written by Calypso Morgan 2020 is a year many of us would rather forget, but if it is to be remembered for one thing, it should be the release of a game that turned the world upside down. This isn’t a reference to Animal Crossing: New…

Mum’s Letters in Animal Crossing

By Jenny O'Connor | August 23, 2024

In the world of Animal Crossing, the letters from Mum (or Mom) have evolved into something of a cult artefact, a weird blend of digital nostalgia and a reminder of that soft, maternal nudge from a simpler time. They’re these peculiar little notes you receive as you toil away, pulling weeds and catching bugs on your quaint little island. Mum’s letters are equal parts endearing and slightly offbeat—a perfect encapsulation of the game’s charm, but with an undertone that makes you question who’s really writing them and why they keep coming.

So… Why Are Trinkets Now Cool?

By Jenny O'Connor | August 22, 2024

The trend of collecting things obsessively, from tiny figurines to trading cards, isn’t just a fleeting fad, it’s a deep-seated part of online culture — whether it’s Sonny Angels, Pokémon cards, or even vintage annuals.

Dave The Diver: Plunging Headfirst into New Worlds

By Belle Law | August 20, 2024

Too scared to play Subnautica, but want to traverse a deep sea environment? Meet Dave The Diver, developed by studio Mint Rocket, a cosy, yet challenging experience as the player inhabits Dave, a diver returning from his vacation, as he gathers different types of fish for the renowned Bancho Sushi. Pact full of incredible animations, dynamic boss battles and quests, Dave The Diver is easily one of the best games I’ve had the pleasure to play this year.

How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase

By Jenny O'Connor | August 19, 2024

Because nothing says “I’m totally unbothered” like meticulously curated restraint. The internet, a wild and unpredictable beast, never fails to surprise with the phrases it decides to bless—or curse—us with. This time, it’s the delightful “very mindful, very demure,” a phrase that’s somehow managed to infiltrate our collective consciousness, especially on TikTok, turning everything from…

Charli XCX’s Brat Era Takes Over Dress to Impress

By Jenny O'Connor | August 18, 2024

This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…

City Pop: The Soundtrack and Aesthetic of 1980s Japan

By Jenny O'Connor | August 13, 2024

Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age.

The New Era of Digital Dress-Up: How Roblox’s “Dress to Impress” Captivates a Generation

By Ore Adeyoola | August 12, 2024

In recent years, many female gamers have found themselves nostalgic for childhood staples like GirlsGoGames and Disney’s Pixie Hollow—once thriving, now long gone. Nearly two decades after its launch, Roblox is keeping the spirit alive, turning outfit creation into a competitive, multiplayer experience.

The Rise of Inclusive, Low-Pressure Communities

By Jenny O'Connor | August 11, 2024

In a world of hyper-competitive and often toxic gaming environments, women look for a sanctuary to simply enjoy their games without the noise of exclusion. In the increasingly noisy world of online gaming, where hyper-competitive environments and toxic behavior often dominate, the need for alternative spaces is more crucial than ever. These spaces aren’t necessarily…

More Than a Console: How Hardware Defines Gameplay

By Team G.URL | August 6, 2024

What Another Code: Recollection reveals about the importance of utilising game console hardware to its fullest potential Written by Arwa Al-Sahli As a form of media, video games have a unique feature that separates them from other forms of art: player interaction. Game developers utilise and embrace this aspect, as good game design shapes a…