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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Infinity Nikki is Inspiring Gamers to Bond Over High Heels and Earrings 

By Hannah Holowaychuk | December 16, 2024

Seeing a feminine dress-up game acknowledged as a “real” game is groundbreaking. Twelve years ago, Papergames was told that the Nikki franchise was too niche to succeed in the competitive gaming market. The monumental success of Infinity Nikki proves otherwise, showing there’s a community of gamers eager to save the world in an iridescent ballgown and heels.

Short Trip: The Hand-Drawn Cat Carrying Experience

By Annika McCabe | December 15, 2024

As the chaos of finals, demanding work weeks, and holiday preparations looms, the need for a moment of respite becomes undeniable. Thankfully, we’ve found the perfect game to help you pause, breathe, and recharge amid the holiday frenzy.

How Arcane Subverts Stereotypes Around Black Women

By Ore Adeyoola | December 14, 2024

After three long years, Arcane has come to an emotional and dramatic conclusion. The animated series has not only been celebrated as a masterclass in storytelling and artistry but has also made history as a cultural phenomenon. Garnering four Primetime Emmy Awards and earning universal acclaim, Arcane stands as the most successful silver screen adaptation of a video game to date. Its richly layered characters, subversion of tired tropes, and dedication to nuanced representation have solidified its place as a groundbreaking achievement in modern animation.

5 Hidden Gems for Cosy Winter Gaming

By Team G.URL | December 3, 2024

If you’re craving cosy winter vibes, this list of five lesser-known games is your perfect escape. From heartwarming puzzle adventures to whimsical snow-filled escapades, these titles embrace the season’s magic without leaning on tired survival tropes.

Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends

By Jenny O'Connor | November 30, 2024

From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.

Our Forgotten Digital Dolls: A Note on Personalisation and Feminine Identity Crises

By Team G.URL | November 29, 2024

Once upon a time, the Internet was a playground for little girls. On BarbieGirls.com and Be-Bratz.com, we weren’t just dressing up avatars—we were learning how to present ourselves to the world. These virtual spaces taught us that to be seen was to be valued, planting seeds of self-scrutiny that bloomed into a full-blown obsession with image. Years later, the MP3 players and pink VIP badges are gone, but the mirror they handed us hasn’t cracked. We scroll, we compare, and we perform, still chasing that fleeting feeling of being enough in a world built to tell us otherwise.

Anora: Exoticism as Empty Currency

By Jenny O'Connor | November 27, 2024

Sean Baker’s Anora drapes itself in the glittering veneer of social commentary, but at its core, it struggles to engage meaningfully with the very systems it critiques. Anora “Ani” Mikheeva, played with quiet resilience by Mikey Madison, navigates the hostile labyrinth of Brighton Beach’s underbelly, where survival is a dance of compromise. Brighton Beach itself hums with authenticity, a backdrop pulsating with the chaotic beauty of immigrant life. Yet, the film’s gaze—intent on humanising its protagonist—falls into familiar traps, reducing Ani to a cipher, a lens for exploitation rather than an agent in her own story.

Ones to Watch: Top Women-Led London Brands

By Belle Law | November 22, 2024

London’s independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly ‘G.URL’ this autumn.

Swallowscope: Defining the Gap Between Tradition and Modernism

By Hannah Holowaychuk | November 21, 2024

Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia…

Aika Village: The Haunting Legacy of Animal Crossing’s Darkest Creation

By Jenny O'Connor | November 15, 2024

Animal Crossing fans have crafted a paradise of horrors in Aika Village, transforming a beloved game into an unforgettable experiment in eerie storytelling.The Animal Crossing series is known for its charming worlds and slice-of-life gameplay, where daily routines and cheerful villages offer an escape from reality. Yet amid this serene experience, an unexpected current of…

G.URL, So Confusing: Dismantling Female Rivalry Through Hyperpop

By Annika McCabe | July 3, 2024

Charli XCX & Lorde’s ability to “work it out on the remix” goes beyond the mere squashing of beef, it’s an honest exploration of 21st century female relationships Charli XCX has been largely iconic online since the days of Tumblr in 2014 when her song Boom Clap swept the charts and graced the big screen…

The Greatest Fashion Game You Can’t Play Anymore

By Team G.URL | July 2, 2024

A Tribute to Pixie Hollow Online Written by Terry Ross Pixie Hollow Online was a web-based social game launched by Disney Online in the Fall of 2008. In it, players could create their own fairy and explore the lush natural environments of the Disney Fairies Franchise. My mixed feelings about the Disney megacorporation aside, it…

Codename: Ocean Keeper Makes a Splash

By Annika McCabe | June 28, 2024

Dive into an all new underwater rogue-like title with G.URL! My quest towards genre expansion through review continues, and this time I was led straight into an up and coming game titled Codename: Ocean Keeper. Although the developers over at RetroStyle Games possess quite an extensive portfolio of projects, this new title seemingly marks a…

Unveiling Cattle Country: The Cosy Cowboy Adventure Life Sim

By Jenny O'Connor | June 27, 2024

Playtonic introduces Cattle Country, a unique blend of cosy life simulation and frontier adventure, with a trailer featuring Roger Clark. Playtonic has officially unveiled Cattle Country: The Cozy Cowboy Adventure Life Sim, a new game that promises to offer a unique blend of life simulation and adventure set against the backdrop of the American frontier.…

NewJeans Unveil ‘Supernatural’ Pop-Up Store in Tokyo

By Jenny O'Connor | June 27, 2024

With Exclusive Takashi Murakami Collaboration NewJeans has taken over Shibuya, Tokyo with their dazzling new pop-up store, aptly named “Supernatural.” This unique shopping experience, which runs until July 15 at the Line Friends Square Shibuya, offers fans an exclusive chance to snag one-of-a-kind merchandise from the group’s high-profile collaboration with celebrated artists Takashi Murakami and…

Trans Identity in Paper Mario: The Thousand-Year Door

By Belle Law | June 26, 2024

Vivian steps out of the shadows and into the spotlight in the Paper Mario remake After Nintendo announced that a remake of the beloved game, Paper Mario: The Thousand-Year Door, would release on the Switch in late May, I was ecstatic. Initially released for the GameCube in 2004, the game is something that I grew…

The Denpa Men Are Back!

By Jenny O'Connor | June 22, 2024

The return of The Denpa Men comes with fresh adventures, deeper customisation, and engaging multiplayer modes for the Nintendo Switch. The announcement of the new Denpa Men game during the Nintendo Direct 2024 was like a blast from the past for fans of the colourful series. This new installment promises a fresh twist on the…

Digital Fashion Week NYC 2024

By Jenny O'Connor | June 21, 2024

Bridging tech and haute couture for a new era of style and innovation. In the city that never sleeps, fashion is getting a digital makeover. Get ready for Digital Fashion Week NYC 2024 in September, as they have now opened submissions. The event that’s redefining style with the perfect blend of technology and couture. This…

Nintendo Switch Games Announced at Nintendo Direct

By Jenny O'Connor | June 19, 2024

Nintendo Drops a Bombshell with Game Announcements That Have Us All Hooked In the latest Nintendo Direct, held on June 18, 2024, several highly anticipated titles were announced for the Nintendo Switch. Here’s a rundown of the major announcements. Metroid Prime 4: Beyond Samus Aran returns in “Metroid Prime 4: Beyond,” slated for a 2025…

The Post-Hyperpop Landscape

By Jenny O'Connor | June 15, 2024

How Hyperpop’s Wild Childs Are Shaping the Future of Music In the constantly evolving world of music, the hyperpop genre has carved out a distinctive and influential niche. Hyperpop emerged as a genre that embraced maximalism, distortion, and a playful approach to pop conventions. It was marked by an audacious blend of sugary melodies, glitchy…