About G.URL
G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.
What kind of content is featured in G.URL?
Gaming
Social Media
...and more!
Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?
Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.
Claire’s is Closing Because All the Nine-Year-Olds are in Sephora
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.
Metaverse Art Comes Alive in Come Into My World
Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.
Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For
After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.
What Happened to Habbo? Habbo Hotel Turns 25
Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.
Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour
Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.
Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom
This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.
Has the Girl’s Girl Become the New Pick-Me Girl?
Is this the disguised weapon against the divine feminine?
Meet the New Faces of Zelda and Link
No A-listers. No viral stunt casting. Nintendo just revealed the faces of Link and Zelda for its live-action film — and it’s refreshingly understated. Rising talents Bo Bragason and Benjamin Evan Ainsworth step into the green tunic and royal gown, signalling a quieter, more serious take on Hyrule’s cinematic debut.
Sunset Valley Is Rotting, and I’m Still Playing
With every new life sim release, something gets shinier — but also flatter. Meanwhile, The Sims 3 continues to spiral in on itself, breaking in new ways and revealing stranger layers the longer you play. 600 hours deep, it’s still the only game I know that feels alive in its decay.
Fantage: A Glittering Digital Ghost Town
Ah, Fantage—a flashback to the days when the internet felt like a freshly discovered galaxy. Imagine it: 2008, an era where the internet was less algorithmic and more anarchic, where the hottest trend wasn’t about who had the most followers, but who had the most neon-clad avatar in an online game designed for kids. Fantage was the digital utopia for the tweenage crowd, a place where your biggest dilemma was whether to splurge your hard-earned Stars on a new virtual outfit or save up for a more exclusive hairdo. It was a pixelated paradise, until it wasn’t.
Vapourwave: The Aesthetic of Digital Dystopia
Exploring the Dreamlike Nostalgia of an Internet-Born Subculture The 2010s saw the birth of countless digital subcultures, but none have lingered in our collective consciousness quite like Vapourwave. What started as a niche internet movement has become a defining aesthetic for a generation that’s both obsessed with and critical of the past. Dismissed by some…
Spiritfarer: A Game About Life, Death, and Human Connection
How Spiritfarer Embraces the Complexities of Life and Death Written by Calypso Morgan 2020 is a year many of us would rather forget, but if it is to be remembered for one thing, it should be the release of a game that turned the world upside down. This isn’t a reference to Animal Crossing: New…
Mum’s Letters in Animal Crossing
In the world of Animal Crossing, the letters from Mum (or Mom) have evolved into something of a cult artefact, a weird blend of digital nostalgia and a reminder of that soft, maternal nudge from a simpler time. They’re these peculiar little notes you receive as you toil away, pulling weeds and catching bugs on your quaint little island. Mum’s letters are equal parts endearing and slightly offbeat—a perfect encapsulation of the game’s charm, but with an undertone that makes you question who’s really writing them and why they keep coming.
So… Why Are Trinkets Now Cool?
The trend of collecting things obsessively, from tiny figurines to trading cards, isn’t just a fleeting fad, it’s a deep-seated part of online culture — whether it’s Sonny Angels, Pokémon cards, or even vintage annuals.
Dave The Diver: Plunging Headfirst into New Worlds
Too scared to play Subnautica, but want to traverse a deep sea environment? Meet Dave The Diver, developed by studio Mint Rocket, a cosy, yet challenging experience as the player inhabits Dave, a diver returning from his vacation, as he gathers different types of fish for the renowned Bancho Sushi. Pact full of incredible animations, dynamic boss battles and quests, Dave The Diver is easily one of the best games I’ve had the pleasure to play this year.
How “Very Mindful, Very Demure” Became the Internet’s Latest Phrase
Because nothing says “I’m totally unbothered” like meticulously curated restraint. The internet, a wild and unpredictable beast, never fails to surprise with the phrases it decides to bless—or curse—us with. This time, it’s the delightful “very mindful, very demure,” a phrase that’s somehow managed to infiltrate our collective consciousness, especially on TikTok, turning everything from…
Charli XCX’s Brat Era Takes Over Dress to Impress
This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…
City Pop: The Soundtrack and Aesthetic of 1980s Japan
Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age.
The New Era of Digital Dress-Up: How Roblox’s “Dress to Impress” Captivates a Generation
In recent years, many female gamers have found themselves nostalgic for childhood staples like GirlsGoGames and Disney’s Pixie Hollow—once thriving, now long gone. Nearly two decades after its launch, Roblox is keeping the spirit alive, turning outfit creation into a competitive, multiplayer experience.