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About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law | December 3, 2025

Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Habbo x Neopets is the Crossover Nobody Saw Coming

By Jenny O'Connor | October 19, 2025

When two icons of early internet life collide, magic happens. Habbo Hotel and Neopets have teamed up for a crossover bursting with pixel nostalgia, pet companions, and collectible chaos. It’s more than a campaign: it’s a time capsule from 2005, reborn for the players who never really logged out.

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.

What Happened to Habbo? Habbo Hotel Turns 25

By Jenny O'Connor | August 5, 2025

Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.

Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour

By Jenny O'Connor | July 31, 2025

Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor | July 19, 2025

This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

Has the Girl’s Girl Become the New Pick-Me Girl?

By Belle Law | July 17, 2025

Is this the disguised weapon against the divine feminine?

Nintendo’s newest enemy: the 3DS

By Belle Law | November 3, 2023

Say farewell to a classic as Nintendo winds down the beloved 3DS.

The Death of Flash Games

By Ore Adeyoola | October 22, 2023

Exploring the ability to Build Safe Spaces for Girl Gamers – Post Flash If you had a childhood anything like mine, you spent a worrying amount of hours in front of a computer screen, scrolling through hundreds of flash games and virtual worlds. As an introvert, young Oreoluwa filled her needs for social interaction by…

Submissions for G.URL Magazine are now open!

By Jenny O'Connor | October 6, 2023

Share Your Voice with Us! Are you an avid gamer with a passion for fashion, music, and lifestyle tailored for girls? Here’s some exciting news: G.URL Magazine is now accepting submissions! This is your opportunity to make your mark in the world of gaming and its vibrant culture. Whether you’re a seasoned writer, a passionate…

At what point did Social Media become your portfolio?

By Jenny O'Connor | October 2, 2023

From TikTok talent to Instagram aesthetics, how social media’s evolution turned personal profiles into powerful professional portfolios. Scrolling through countless clips of content, culture, and collections led us to not just documenting every second of our lives, but also our working lives. The evolution of social media has undeniably transformed the way we present ourselves…

Why Cosy Gaming is for Every Girl Who Tells You She Can Beat You at MarioKart

By Jenny O'Connor | October 2, 2023

Here’s why you’re a gamer, even if you just download Custom Content for your Sims. Gaming, as we know it today, has been around since the 1980s and ignited into a social collective, filled with your heart-pumping first person shooters (think Call of Duty and whatever game your partner is screaming at) and engaging farm…