sticker

About G.URL

G.URL Magazine is dedicated to reshaping perceptions of female gamers within the gaming community. We achieve this by exploring the intersection of gaming culture with fashion, music, and lifestyle, all of which contribute to the evolving concept of the 'gamer girl'.

Girls in Gaming

We celebrate women in gaming and online culture including TikTok content creators, musicians and game developers. We've previously featured Pizza4Alice and TheBabeGabe from Blackstarkids.

What kind of content is featured in G.URL?

Gaming

Social Media

...and more!

Has Addison Rae Danced, Screamed, and Claimed Her Place as Pop’s Next Icon?

By Belle Law | September 11, 2025

Has the recipe detailing the makings of a true pop icon been set in stone once and for all? Watching Addison Rae’s meteoric rise — from TikTok fame to the release of her debut album and her first London show — it’s tempting to think it might have.

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees | September 10, 2025

Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Metaverse Art Comes Alive in Come Into My World

By Ore Adeyoola | August 20, 2025

Step into a world where nostalgia, childhood wonder, and digital imagination collide. Come Into My World transforms art exhibitions into immersive journeys, letting you explore seven unique artist-created realms through VR, AR, or your laptop. It’s playful, uncanny, and deeply personal.

Once Upon a Katamari is the Joyful, Weird Comeback We’ve Waited 14 Years For

By Jenny O'Connor | August 12, 2025

After 14 years of silence, Katamari Damacy is back to roll through time and grab your attention.

What Happened to Habbo? Habbo Hotel Turns 25

By Jenny O'Connor | August 5, 2025

Habbo Hotel turns 25 this year, marking a chaotic legacy of furniture scams, controversy, internet infamy and unexpected survival. Once a hotspot, it faced near collapse – but it’s still online, and still finding ways to reinvent itself for a new generation.

Hello Kitty’s First Major DLC Arrives — and It’s Made of Flour

By Jenny O'Connor | July 31, 2025

Hello Kitty’s first ever DLC is dropping — and it’s a dreamy, flour-dusted world of magic ruins, soft girl lore, and new bestie Cogimyun. Wheatflour Wonderland launches this September, bringing the biggest update yet to Island Adventure. Think bakery-core meets mythic quest, with carbs, cuteness, and emotional depth.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor | July 19, 2025

This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

Has the Girl’s Girl Become the New Pick-Me Girl?

By Belle Law | July 17, 2025

Is this the disguised weapon against the divine feminine?

Meet the New Faces of Zelda and Link

By Jenny O'Connor | July 16, 2025

No A-listers. No viral stunt casting. Nintendo just revealed the faces of Link and Zelda for its live-action film — and it’s refreshingly understated. Rising talents Bo Bragason and Benjamin Evan Ainsworth step into the green tunic and royal gown, signalling a quieter, more serious take on Hyrule’s cinematic debut.

Sunset Valley Is Rotting, and I’m Still Playing

By Jenny O'Connor | July 5, 2025

With every new life sim release, something gets shinier — but also flatter. Meanwhile, The Sims 3 continues to spiral in on itself, breaking in new ways and revealing stranger layers the longer you play. 600 hours deep, it’s still the only game I know that feels alive in its decay.

G.URL, So Confusing: Dismantling Female Rivalry Through Hyperpop

By Annika McCabe | July 3, 2024

Charli XCX & Lorde’s ability to “work it out on the remix” goes beyond the mere squashing of beef, it’s an honest exploration of 21st century female relationships Charli XCX has been largely iconic online since the days of Tumblr in 2014 when her song Boom Clap swept the charts and graced the big screen…

The Greatest Fashion Game You Can’t Play Anymore

By Team G.URL | July 2, 2024

A Tribute to Pixie Hollow Online Written by Terry Ross Pixie Hollow Online was a web-based social game launched by Disney Online in the Fall of 2008. In it, players could create their own fairy and explore the lush natural environments of the Disney Fairies Franchise. My mixed feelings about the Disney megacorporation aside, it…

Codename: Ocean Keeper Makes a Splash

By Annika McCabe | June 28, 2024

Dive into an all new underwater rogue-like title with G.URL! My quest towards genre expansion through review continues, and this time I was led straight into an up and coming game titled Codename: Ocean Keeper. Although the developers over at RetroStyle Games possess quite an extensive portfolio of projects, this new title seemingly marks a…

Unveiling Cattle Country: The Cosy Cowboy Adventure Life Sim

By Jenny O'Connor | June 27, 2024

Playtonic introduces Cattle Country, a unique blend of cosy life simulation and frontier adventure, with a trailer featuring Roger Clark.

NewJeans Unveil ‘Supernatural’ Pop-Up Store in Tokyo

By Jenny O'Connor | June 27, 2024

With Exclusive Takashi Murakami Collaboration NewJeans has taken over Shibuya, Tokyo with their dazzling new pop-up store, aptly named “Supernatural.” This unique shopping experience, which runs until July 15 at the Line Friends Square Shibuya, offers fans an exclusive chance to snag one-of-a-kind merchandise from the group’s high-profile collaboration with celebrated artists Takashi Murakami and…

Trans Identity in Paper Mario: The Thousand-Year Door

By Belle Law | June 26, 2024

Vivian steps out of the shadows and into the spotlight in the Paper Mario remake

The Denpa Men Are Back!

By Jenny O'Connor | June 22, 2024

The return of The Denpa Men comes with fresh adventures, deeper customisation, and engaging multiplayer modes for the Nintendo Switch. The announcement of the new Denpa Men game during the Nintendo Direct 2024 was like a blast from the past for fans of the colourful series. This new installment promises a fresh twist on the…

Digital Fashion Week NYC 2024

By Jenny O'Connor | June 21, 2024

Bridging tech and haute couture for a new era of style and innovation. In the city that never sleeps, fashion is getting a digital makeover. Get ready for Digital Fashion Week NYC 2024 in September, as they have now opened submissions. The event that’s redefining style with the perfect blend of technology and couture. This…

Nintendo Switch Games Announced at Nintendo Direct

By Jenny O'Connor | June 19, 2024

Nintendo Drops a Bombshell with Game Announcements That Have Us All Hooked In the latest Nintendo Direct, held on June 18, 2024, several highly anticipated titles were announced for the Nintendo Switch. Here’s a rundown of the major announcements. Metroid Prime 4: Beyond Samus Aran returns in “Metroid Prime 4: Beyond,” slated for a 2025…

The Post-Hyperpop Landscape

By Jenny O'Connor | June 15, 2024

How Hyperpop’s Wild Childs Are Shaping the Future of Music In the constantly evolving world of music, the hyperpop genre has carved out a distinctive and influential niche. Hyperpop emerged as a genre that embraced maximalism, distortion, and a playful approach to pop conventions. It was marked by an audacious blend of sugary melodies, glitchy…