Fashion

Ones to Watch: Top Women-Led London Brands

November 22, 2024
London's independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly 'G.URL' this autumn.

Swallowscope: Defining the Gap Between Tradition and Modernism

November 21, 2024
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Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia...

Rihanna’s Beauty Empire Enters Runeterra

November 11, 2024
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And no, it’s not a skin you can buy. When League of Legends teamed up with Rihanna’s Fenty Beauty for…

Style Savvy: The Nostalgic Dress-Up Game for the Nintendo DS

August 28, 2024
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With the resurgence of digital dress-up games online, one game had surprisingly been ahead of its time… Written by Hafsa…

Charli XCX’s Brat Era Takes Over Dress to Impress

August 18, 2024
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This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress…

City Pop: The Soundtrack and Aesthetic of 1980s Japan

August 13, 2024
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Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and…

The Cutest Uniqlo Lines You Never Knew Existed

August 3, 2024
Uniqlo has been working with Studio Ghibli, Miffy and mofusand to create some adorable designs Last year in 2023, Uniqlo…

Frutiger Aero: The Iconic 2000s Tech and Corporation Aesthetic, and its Sub-genres.  

July 30, 2024
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Written by Nataly Ornelas It’s 2007. After a long day at school, you’ve come home to try out the new…

Petra Collins’ “I’m Sorry” Collection

July 22, 2024
A Whimsical Wail of Nostalgia and Glamour Welcome back to the dreamy, cotton-candy universe of Petra Collins, where the boundary…

Defining The Fashion Metaverse

July 11, 2024
Redefining the Digital Luxury Experience The concept of the fashion metaverse has rapidly evolved from a niche experiment to a…