Ones to Watch: Top Women-Led London Brands
London's independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly 'G.URL' this autumn.
Swallowscope: Defining the Gap Between Tradition and Modernism
Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia...
Rihanna’s Beauty Empire Enters Runeterra
And no, it’s not a skin you can buy. When League of Legends teamed up with Rihanna’s Fenty Beauty for the launch of Arcane, fans of both brands were treated to a collaboration that brought gaming and high-fashion beauty together in a way that had never been done before. In a series of dazzling events…
Style Savvy: The Nostalgic Dress-Up Game for the Nintendo DS
With the resurgence of digital dress-up games online, one game had surprisingly been ahead of its time… Written by Hafsa Ahmed Dress-up games became a hit in the online digital space during the 2000s. Many of these were the classic, click-and-select gameplays that provided clothes to dress up avatars. However, they didn’t just exist online.…
Charli XCX’s Brat Era Takes Over Dress to Impress
This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…
City Pop: The Soundtrack and Aesthetic of 1980s Japan
Exploring the vibrant music and visual culture that captured the essence of Japan’s urban lifestyle during its economic boom, and its resurgence in the digital age. You’re walking through the neon-lit streets of Tokyo at night. The city is alive with the hum of life, from the buzzing sounds of arcades to the chatter of…
The Cutest Uniqlo Lines You Never Knew Existed
Uniqlo has been working with Studio Ghibli, Miffy and mofusand to create some adorable designs Last year in 2023, Uniqlo announced their collaboration with Studio Ghibli, producing a fashion line that celebrates beloved films such as Ponyo, Princess Mononoke, My Neighbour Totoro, Castle in the Sky, and finally, the critically acclaimed Spirited Away. The Uniqlo…
Frutiger Aero: The Iconic 2000s Tech and Corporation Aesthetic, and its Sub-genres.
Written by Nataly Ornelas It’s 2007. After a long day at school, you’ve come home to try out the new Windows OS. You sit down on your good-old ergonomic chair and scoot up to your wooden desk, booting up your bulky PC and monitor. After a minute of watching the agonisingly slow loading screen, you…
Petra Collins’ “I’m Sorry” Collection
A Whimsical Wail of Nostalgia and Glamour Welcome back to the dreamy, cotton-candy universe of Petra Collins, where the boundary between reality and fantasy is as blurry as your latest Instagram filter. With her reimagined collection, “I’m Sorry,” Petra is serving us a triple scoop of nostalgia, art, and high-fashion collaboration. Let’s dive into this…
Defining The Fashion Metaverse
Redefining the Digital Luxury Experience The concept of the fashion metaverse has rapidly evolved from a niche experiment to a burgeoning frontier where technology, fashion, and social interaction converge. With platforms like DREST leading the charge, the metaverse offers a transformative space for brands and consumers alike. This thought piece explores the intricate dynamics of…