Fashion

Frutiger Aero: The Iconic 2000s Tech and Corporation Aesthetic, and its Sub-genres.  

By Team G.URL July 30, 2024
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Written by Nataly Ornelas It’s 2007. After a long day at school, you’ve come home to try out the new…

Petra Collins’ “I’m Sorry” Collection

By Jenny O'Connor July 22, 2024
Dreamy and captivating, Petra Collins’ latest collection adds another shimmering chapter to the celebration of girlhood.

Defining The Fashion Metaverse

By Jenny O'Connor July 11, 2024
Redefining the Digital Luxury Experience The concept of the fashion metaverse has rapidly evolved from a niche experiment to a…

Bayonetta Glasses: The Ultimate Confidence Boost in Eyewear

By Hannah Holowaychuk July 8, 2024
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Skinny glasses are back! There has been a resurgence of narrow, rectangular frames over the past six months. The resurrection…

The Greatest Fashion Game You Can’t Play Anymore

By Team G.URL July 2, 2024
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A Tribute to Pixie Hollow Online Written by Terry Ross Pixie Hollow Online was a web-based social game launched by…

NewJeans Unveil ‘Supernatural’ Pop-Up Store in Tokyo

By Jenny O'Connor June 27, 2024
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With Exclusive Takashi Murakami Collaboration NewJeans has taken over Shibuya, Tokyo with their dazzling new pop-up store, aptly named “Supernatural.”…

Digital Fashion Week NYC 2024

By Jenny O'Connor June 21, 2024
Bridging tech and haute couture for a new era of style and innovation. In the city that never sleeps, fashion…

The Met Gala 2024

By Belle Law May 14, 2024
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The Met Gala 2024: Belle Law's Experience and the “Digitine” Phenomenon

Stray Rats x Sonic: A Collision of Streetwear and Sega’s Icon

By Jenny O'Connor April 21, 2024
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Stray Rats revives its Sonic the Hedgehog collaboration, blending ’90s gaming nostalgia with gritty streetwear. Featuring varsity jackets, tees, and cycling jerseys, the collection launched anew at New York’s cult store Happy99, offering fans a stylish tribute to Sonic’s legacy and a fresh take on urban fashion culture.

The Enduring Appeal of Nostalgic Dress-Up Games

By Jenny O'Connor November 26, 2023
Remember GirlsGoGames? Whether you were designing chic outfits on Stardoll or exploring the wide range of activities on GirlsGoGames, where…

Sarah Kalum on Chic, Sustainable Knitwear

By Belle Law December 3, 2025
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Sarah Kalum’s distinctive knitwear — all dark hues, striking motifs and hand-shaped silhouettes — has quietly built a devoted following online. Here, she talks to us about her artistic beginnings, her process and the community that has embraced her work.

Inside the Polly Pocket Compact… and Beyond the Designer Toy Boom

By Jenny O'Connor July 19, 2025
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This week’s Polly Pocket × GCDS compact isn’t just a nostalgic nod; it’s launching amid a flourishing designer toy scene. From Pop Mart’s Space Molly and sculptural Hironō to the gentle glow of Smiskis and TikTok’s Sonny Angel wave, miniature toys have become fashionable companions, mood activators and little cultural icons.

If The Alters Had a Wardrobe Mod, It’d Look Like ZA/UM Atelier in Paris

By Belle Law June 29, 2025
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ZA/UM Atelier just crash-landed at Paris Fashion Week with The Alters collection - a cyber-survivalist line fusing gaming weirdness, Gorpcore outerwear and glitch-pattern kimonos. It’s clothing built for alternate timelines, dystopian cities and looting your future self’s wardrobe. A sharp, worldbuilding collision of high fashion and speculative identity play.

Ones to Watch: Top Women-Led London Brands

By Belle Law November 22, 2024
London's independent scene is buzzing with women-led brands that are setting the tone for a more ethical and stylish future. From sustainable craftsmanship to boundary-pushing design, these creators are reshaping what it means to shop consciously while keeping us effortlessly 'G.URL' this autumn.

Swallowscope: Defining the Gap Between Tradition and Modernism

By Hannah Holowaychuk November 21, 2024
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Traditional Chinese handcrafts have been skillfully produced for thousands of years. Cherida Zhang, the creator of swallowscope, uses her platform to preserve and share the artistry of Chinese knotting. By combining freshwater pearls and crystals with Chinese imagery, she creates intricate pastel jewellery that is both elegant and evokes feelings of nostalgia...

Rihanna’s Beauty Empire Enters Runeterra

By Jenny O'Connor November 11, 2024
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And no, it’s not a skin you can buy.

Style Savvy: The Nostalgic Dress-Up Game for the Nintendo DS

By Team G.URL August 28, 2024
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With the resurgence of digital dress-up games online, one game had surprisingly been ahead of its time… Written by Hafsa Ahmed Dress-up games became a hit in the online digital space during the 2000s. Many of these were the classic, click-and-select gameplays that provided clothes to dress up avatars. However, they didn’t just exist online.…

Charli XCX’s Brat Era Takes Over Dress to Impress

By Jenny O'Connor August 18, 2024
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This Might Be the Best Brat Collab Yet Just when we thought our favourite digital dress-up game, Dress to Impress (DTI), had reached its peak, they’ve gone and outdone themselves. If you read our recent piece, “The New Era of Digital Dress-Up: How Roblox’s Dress to Impress Captivates a Generation”, you’ll know we’re completely besotted…

City Pop: The Soundtrack and Aesthetic of 1980s Japan

By Jenny O'Connor August 13, 2024
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Exploring the vibrant music and visual culture that captured the essence of Japan's urban lifestyle during its economic boom, and its resurgence in the digital age.

The Cutest Uniqlo Lines You Never Knew Existed

By Belle Law August 3, 2024
Uniqlo has been working with Studio Ghibli, Miffy and Mofusand to create some adorable designs