Beauty

Claire’s is Closing Because All the Nine-Year-Olds are in Sephora

By Lauren Lees September 10, 2025
Back in 2010, Claire’s was the ultimate pre-teen escape: glittery phones, first makeup kits, and tiny piercings. Today, the magic is lost. Childhood is fast-forwarded online, and nine-year-olds are skipping straight to Sephora. Claire’s can’t compete with algorithms — the pre-teen moment it championed is disappearing.

Beauty in Blocks: How Roblox’s Dress to Impress Inspires Real-Life Makeup Trends

By Jenny O'Connor November 30, 2024
ᯓ★
From the virtual runways of Dress to Impress to the Instagram feeds of beauty influencers, Roblox-inspired makeup is rewriting the rules of beauty. Bold, playful, and unapologetically experimental, these trends are proof that digital creativity is shaping the face of fashion in more ways than one.

Rihanna’s Beauty Empire Enters Runeterra

By Jenny O'Connor November 11, 2024
ᯓ★
And no, it’s not a skin you can buy.