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G.URL is a gaming and online culture magazine, created to highlight the 'online girl'. We include topics, such as fashion, music and lifestyle and their interactions with internet culture. We are here to the serve the feminine side of the internet.

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Merging gaming with fashion, music, film and lifestyle, we shine a light on feminine expression in digital spaces and challenge stereotypes through vivid storytelling and aesthetic design.

 

At G.URL, we celebrate femininity in gaming with depth and authenticity — not through stereotypes, but via thoughtful reflection and joyful design. From exploring emotional bonds with games to spotlighting underrepresented creators, we tell stories that resonate and empower. Each issue of G.URL aims to spotlight a different genre in gaming.

"A combination of hyperpop and Y2K vibes mixed with bright pink and blue tones."

- Radio 3Fach

"The publication dives into the world of female tech and gaming, filled with interviews, collaborations, and all things G.URL!"

- Picsart

"G.URL is a unique magazine covering femininity within gaming and online culture, extending beyond games into fashion, music, and lifestyle."

- magCulture

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Founder

Jenny O'Connor

When I started G.URL, I wasn’t trying to tick boxes or fill a niche — I just wanted to make something I wished already existed. I grew up loving games but rarely saw the spaces I was in reflect the way I played, dressed, or connected with other people online. G.URL became my way of mixing all those influences — gaming, fashion, internet culture, design — into one unapologetically loud, playful, and thoughtful space. It’s not about gatekeeping what’s “serious” or “valid” in gaming; it’s about letting the conversations be as messy, stylish, and layered as the people having them.

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Writers

Team G.URL

A small freelance collective, including contributors:

Belle Law, Annika McCabe, Hannah Holowaychuk, Lauren Lees and Ore Adeyoola, who bring their voices, creativity, and expertise to G.URL Online and magazine issues.

Want to contact us?

Request our brand deck or enquire about partnerships here.